Home / Tag Archives: Play Doh

Tag Archives: Play Doh

Numberblocks and Alphablocks build base in toy space with Hasbro UK Play-Doh partnership

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh …

Read More »

Hasbro is stepping up brand licensing efforts in India for Nerf, My Little Pony and more

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

Read More »

Hasbro has officially trademarked the Play-Doh scent

The trademarked scent – described by Hasbro as a unique combination of sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a slated, wheat-based dough – is one of the few active scent trademarks in the country.

Read More »