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Tag Archives: PJ Masks

Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Hasbro completes $3.8bn acquisition of eOne

Hasbro is kicking off the New Year in style, having officially closed its $3.8billion deal to acquire Entertainment One. The all-cash acquisition of the Canadian independent studio was first announced in August last year but was subject to approval by competition watchdogs owing to the strength that the now completed …

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Entertainment One lands Sea Life partnership with Merlin Entertainments

Entertainment One has secured a multi-territory partnership with Merlin Entertainments that will see PJ Masks making waves in Sea Life aquariums around the globe. Set to launch from February 2020, the new partnership will expand the universal appeal of eOne’s popular pre-school superhero property and enhance its offering of experience-led …

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Entertainment One to open PJ Masks City theme park attraction in Italy

Entertainment One has secured a multi-year agreement with Leolandia, Italy’s leading theme park destination, that will see the launch of the world’s first PJ Masks City theme park attraction in 2020. Construction on PJ Masks City is already underway and the inauguration is set to take place next spring. The …

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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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Hasbro will move ‘significant portion’ of eOne toy business in-house, following $4bn purchase of Peppa Pig owner

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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eOne launches new PJ Masks album

Entertainment One has unveiled details of a new digital album launch for its hit preschool animated property, PJ Masks. The new album, entitled Heroes Forever, will be released in English language only. The new release follows the success of the brand’s first album  PJ Masks – Here We Come, which was released …

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