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ViacomCBS Consumer Products UK has announced a clutch of new and renewed partnerships for its Nick Jr. preschool properties, Pinkfong Baby Shark (created by SmartStudy), PAW Patrol (produced by Spin Master Entertainment) and Blue’s Clues & You!. The deals, spanning all categories from apparel and toys, to toilet training solutions and …
Read More »Sambro partners with ViacomCBS and Pinkfong to launch Baby Shark arts & crafts and outdoor lines
Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …
Read More »Zimpli Kids partners with Pinkfong for Baby Shark Gelli Baff
Zimpli Kids has secured a licensing partnership with Pinkfong to bring its incessantly popular Baby Shark IP to the Gelli Baff portfolio. Based on the viral children’s song that in the past year has achieved global recognition, the Baby Shark licensed version of Zimpli Kids’ best-selling Gelli Baff range will …
Read More »Zuru brings Pinkfong’s Baby Shark brand into its Robo Alive shoal
Zuru has today detailed its partnership with Pinkfong to produce a range of Baby Shark bath toys that will now sit within its Robo Alive brand portfolio. Created by global entertainment brand, Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has amassed 2.6 billion …
Read More »Spin Master, Hasbro and WowWee launch Baby Shark lines as Pinkfong builds global licensing programme
A Baby Shark Fingerling and a range of Baby Shark Play Doh will lead the line-up of toys, games and puzzles based on the property that rocketed to popularity last year when its YouTube video hit 2.4 billion views.
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