Tag Archives: Peter Jenkinson

Wicked Vision, Learning Resources, Little Tikes, and ZURU have been named among the winners of this year’s Outdoor Toy Awards, an awards event hosted by Toyology that made its return this year to champion the best products for kids’ and families’ outdoor play activities. Featuring ten categories, this year’s iteration …

The Outdoor Toy Awards is making a return for 2021, offering specialists across the sector the chance to be crowned the ‘must-haves for get-out and play time,’ and securing coverage within national children’s publications ahead of the summer. Organised and founded by Toyology’s Peter Jenkinson, the Outdoor Toy Awards 2021 …

The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …

There will be no virtual platform alternative to the 2021 London Toy Fair, the BTHA has confirmed, as it was announced this morning (Thursday, October 22nd) that next year’s London Olympia event has been called off, with plans to make its return in 2022. The toy and hobby industry body …

The coronavirus may have changed what Christmas looks like this year, but as long as you’ve adapted to the shifting trends and planned yourselves some savvy marketing, Toyologist, Peter Jenkinson believes the goose is still looking good and plump. It’ll be a Yule like no other. That seasonal spike in …

This week’s industry opinion comes from Toyologist and industry expert, Peter Jenkinson who talks us through his observations of sustainability in the toy industry following this year’s Toy Fair season. Without doubt the biggest effect on the planet over the past couple of years has been that of the Attenborough… …

Kicking off the new year in style, over 180,000 people from around the world will descend to Las Vegas, Nevada for the 2019 Consumer Electronic Show, action packed with some of the most innovative technology from around the world.

To facilitate the toy industry’s entry into the emerging connected play sector, tech toy specialists at Collabsco and Toyology are collaborating on a new and forward-looking venture.