The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …
Read More »With no virtual alternative, Toy Fair 2021 really is cancelled – How does the industry feel?
There will be no virtual platform alternative to the 2021 London Toy Fair, the BTHA has confirmed, as it was announced this morning (Thursday, October 22nd) that next year’s London Olympia event has been called off, with plans to make its return in 2022. The toy and hobby industry body …
Read More »OPINION – A Christmas cajole: The year that Covid changed everything
The coronavirus may have changed what Christmas looks like this year, but as long as you’ve adapted to the shifting trends and planned yourselves some savvy marketing, Toyologist, Peter Jenkinson believes the goose is still looking good and plump. It’ll be a Yule like no other. That seasonal spike in …
Read More »Opinion: Peter Jenkinson and the sustainability of play
This week’s industry opinion comes from Toyologist and industry expert, Peter Jenkinson who talks us through his observations of sustainability in the toy industry following this year’s Toy Fair season. Without doubt the biggest effect on the planet over the past couple of years has been that of the Attenborough… …
Read More »TechUp grows global reach with international partnerships ahead of CES 2019 debut
Kicking off the new year in style, over 180,000 people from around the world will descend to Las Vegas, Nevada for the 2019 Consumer Electronic Show, action packed with some of the most innovative technology from around the world.
Read More »TechUp taps into $6bn smart toy space with Wired Live launch
To facilitate the toy industry’s entry into the emerging connected play sector, tech toy specialists at Collabsco and Toyology are collaborating on a new and forward-looking venture.
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