Tag Archives: Peter Jenkinson

Creative agency Summer Day Media teams with Toyologist Peter Jenkinson for toy industry venture

The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …

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With no virtual alternative, Toy Fair 2021 really is cancelled – How does the industry feel?

There will be no virtual platform alternative to the 2021 London Toy Fair, the BTHA has confirmed, as it was announced this morning (Thursday, October 22nd) that next year’s London Olympia event has been called off, with plans to make its return in 2022. The toy and hobby industry body …

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OPINION – A Christmas cajole: The year that Covid changed everything

The coronavirus may have changed what Christmas looks like this year, but as long as you’ve adapted to the shifting trends and planned yourselves some savvy marketing, Toyologist, Peter Jenkinson believes the goose is still looking good and plump. It’ll be a Yule like no other. That seasonal spike in …

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Opinion: Peter Jenkinson and the sustainability of play

This week’s industry opinion comes from Toyologist and industry expert, Peter Jenkinson who talks us through his observations of sustainability in the toy industry following this year’s Toy Fair season. Without doubt the biggest effect on the planet over the past couple of years has been that of the Attenborough… …

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