ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The star of Entertainment One’s hit pre-school series, Peppa Pig is journeying to The Toy Store’s new Oxford Street location to interact with youngsters for one day, Wednesday, October 28th.
Read More »eOne pens deals for Peppa Pig toys spanning arts and crafts, construction and board games
New to the Peppa Pig licensing programme is Trends UK with its line of electronic learning products.
Read More »Peppa Pig joins the Build-A-Bear Workshop stable
From this month, kids will be able to create their own customised Peppa Pig, with various outfits and sounds.
Read More »Peppa Pig joins Crayola Color Wonder range
"Peppa's continued appeal offers us the opportunity to broaden our Crayola pre-school offering with a property that appeals to both boys and girls.”
Read More »Peppa Pig heads to China with toy and publishing partners
King Bee has been appointed the master toy licensee for the popular pre-school property as Peppa Pig makes its Chinese debut.
Read More »Character Options to launch new Peppa Pig construction toys next year
The new range will feature eight product lines including core elements from the show such as Peppa Pig's family car.
Read More »Teksta, Minecraft and Peppa Pig help Character to “record first half” 2015
Firm has seen market share continue to rise with group profit before tax hitting £8.53m.
Read More »eOne enjoys strong toy and sticker sales for Peppa Pig in Brazil
More than three million Peppa toys were sold in the country from September to December 2014.
Read More »One million fake Peppa Pig toys seized in Brazil
Entertainment One has been working closely with Brazilian custom officers to intercept fake goods at three separate ports across the country.
Read More »Character Options “breaking the mould” with new Peppa Pig TV campaign
Its new Peppa Pig Holiday collection will star in a 100 second-long TV ad set to air across leading pre-school channels in January.
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