Tag Archives: peppa pig

Wow! Stuff unveils the Peppa Pig Clever Car – a self-driving car with obstacle avoidance technology

Wow! Stuff is pushing the envelope of innovation in the licensed toy space once more, this time with the unveiling of the self-driving Peppa Pig car for pre-schoolers. Developed in partnership with Hasbro – the now owner of the eOne Peppa Pig IP – the Peppa Pig car features obstacle …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Tonies adds Peppa Pig to its growing licensed portfolio

The popular children’s audio system, Tonies is adding Peppa Pig to its line-up of Tonies characters this October, bringing with it nine stories for over an hour of audio entertainment for little ones. Peppa Pig is the latest in a line of big launches for the Tonies brand this year, …

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Hasbro and Peppa Pig support Team GB with Tokyo Olympics children’s campaign

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Entertainment One is ‘figuring out which Hasbro brands to bring to screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, …

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Hasbro completes $3.8bn acquisition of eOne

Hasbro is kicking off the New Year in style, having officially closed its $3.8billion deal to acquire Entertainment One. The all-cash acquisition of the Canadian independent studio was first announced in August last year but was subject to approval by competition watchdogs owing to the strength that the now completed …

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UK competitions watchdog CMA to probe Hasbro’s $4bn takeover of eOne

Hasbro’s $4bn takeover of Entertainment One is to face probing from the Competition and Markets Authority over whether the proposed acquisition would result in a ‘substantial lessening of competition’ under UK rules. It appeared that the bid was a done deal in all but its name when eOne and Hasbro …

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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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