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Tag Archives: peppa pig

Hasbro and Peppa Pig support Team GB with Tokyo Olympics children’s campaign

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Entertainment One is ‘figuring out which Hasbro brands to bring to screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, …

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Hasbro completes $3.8bn acquisition of eOne

Hasbro is kicking off the New Year in style, having officially closed its $3.8billion deal to acquire Entertainment One. The all-cash acquisition of the Canadian independent studio was first announced in August last year but was subject to approval by competition watchdogs owing to the strength that the now completed …

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UK competitions watchdog CMA to probe Hasbro’s $4bn takeover of eOne

Hasbro’s $4bn takeover of Entertainment One is to face probing from the Competition and Markets Authority over whether the proposed acquisition would result in a ‘substantial lessening of competition’ under UK rules. It appeared that the bid was a done deal in all but its name when eOne and Hasbro …

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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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Entertainment One posts a £43.9m loss in Q1 financials

Entertainment One has revealed a £43.9 million loss in the first quarter of the year, according to the latest financial reports surrounding the Peppa Pig owner. The reports have emerged just a matter of days before Hasbro puts its takeover offer of £3.3 billion to a shareholder vote. The toymaker …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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Hasbro will move ‘significant portion’ of eOne toy business in-house, following $4bn purchase of Peppa Pig owner

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Amscan readies Peppa Pig party goods as it expands the pre-school property offering

Amscan International has confirmed the launch of a line of Peppa Pig party goods, expanding the consumer product roll-out for the hit pre-school property as it joins the company’s popular Peppa and George dress up collection and balloons. The new range is available to pre-order now and will be ready …

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