ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
IMC Toys’ own IP ranges, including Cry Babies, Cry Babies Magic Tears and Bloopies, will be a major focus during the Toymaster May Show, alongside newly developed IPs such as Bubiloons and Peek-A-Pets. Stand-out hero items are the BFF Cry Babies collectible fashion dolls. A category first for the UK …
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