Tag Archives: Pandemic

Zimpli Kids launches its first Interactive brochure to showcase its 2021 products

In response to the postponement or cancellation of the traditional Toy Fair season at the year’s opening in 2021, and with uncertainty still the presiding feeling among many, Zimpli Kids has created its first Interactive brochure with which to showcase its newest products for the year ahead. The past few …

Read More »

Logic games and puzzles are on the rise as Smart Toys & Games sees sales double over 2020

The puzzle and logic game specialist, Smart Toys and Games is ushering in a new era for the gaming market, having seen sales double over the course of 2020 for its portfolio of cognitive-thinking games and puzzles. The Sussex-based toy firm has told ToyNews that while a year of social …

Read More »

Much has changed, but we’ll meet again: Exploring the short and long-term changes to the toy industry – Steve Pasierb

The coronavirus pandemic swept through industries across the globe, forcing change and adaptation to a way of life, that, whether temporary or permanent, has left landscapes looking very different to how they once were. US toy sales are up, and play is being valued, but in-venue toy companies and entertainment …

Read More »

The Entertainer helps generate 22,000 toy donations for The Big Toy Appeal with The Salvation Army

The Entertainer has helped to generate a mighty 22,000 toy donations for The Big Toy Appeal in partnership with the Salvation Army.  Following a difficult year for many families due to Covid-19 and the financial impacts of the virus, The Entertainer asked customers shopping online, and in store (where open), …

Read More »

‘STEM toys will have an invaluable role to play in a post-pandemic world’, says Osmo CEO

With the likelihood that schools and universities will begin to ‘adopt a more hybrid model’ of offline and online learning in the coming months, experts in the educational toy sector have suggested that a post-pandemic world will see a greater value placed on STEM toys and STEM learning. It’s the …

Read More »

TOMY partners with The Student Housing Company to support student wellbeing amid Covid-19

TOMY has teamed up with The Student Housing Company to help expand a current student wellbeing programme with the launch of a scheme designed to help students build friendships and have fun in a safe, Covid-19 compliant environment. Called #SafeSocials, the campaign has been devised as a means of softening …

Read More »

Home Help: How the pandemic has seen toy companies transition into support networks for families

Demand for toy brands to act beyond their products and offer supporting services to parents and families is tipped to continue into 2021 and beyond, as companies across the industry continue to transition into resources and networks for their audiences. The evolution of the traditional toy company has become part …

Read More »

Toy & Edu China reports first signs of a recovering Chinese toy market as sector spies growth

Toy & Edu China, Baby & Stroller China, and Licensing China are each reporting the first signs of recovery for a strong Chinese toy market that was hit at the start of the year, along with the rest of the world, by the outbreak of the Covid-19 pandemic. A leading …

Read More »

STEAM toy maker Twin Science and its mission to shape the way manufacturers and consumers view toys

The STEAM toy and construction kit specialist, Twin Science, has outlined its mission to shape the way both toy makers and consumers view toys by acting to ‘connect humanitarian values with 21st Century education.’ It’s part of the firm’s central message of making toys that empower children, regardless of their …

Read More »

Thames & Kosmos details support for brick and mortar shops and virtual showroom

Thames and Kosmos have put into place plans to support brick and mortar shops over the coming months with the offer of ten per cent discount for shops placing their ‘first order back’ throughout December and January. The move arrives as the board gaming and educational toy specialist acknowledges the …

Read More »