ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Hasbro has launched its Overwatch action figure range to retailers across the US and Canada, including with the likes of GameStop, Walmart, Toys R Us Canada and WB Games. The new line-up consists of the Overwatch Ultimate Series six-inch figure and dual pack assortments and the Overwatch Ultimate Series six-inch …
Read More »UK videogame toys and merch drops 24 per cent despite Fortnite success
Despite 2018 being a major year for the both the Fortnite and Overwatch brands in the toy space, NPD data has revealed a drop in UK videogame toy and merchandise sales of nearly 24 per cent year on year. According to the latest statistics from the NPD Group and UKIE, …
Read More »Blizzard Entertainment and Hasbro unveil new Overwatch Nerf blasters and figures
First to the stage at the video game studio’s annual BlizzCon celebration was the Nerf Rival Overwatch McCree Edition, the third blaster in the Nerf Rival Overwatch line-up.
Read More »More LEGO Overwatch sets revealed via Target, neither LEGO nor Blizzard confirm
A range of small recreations of a few of the maps as well as some larger structures and non-minifigure versions of a few heroes have been leaked, firstly via the YouTuber Ninja Whip and then followed by a number of others who discovered them on Target's official website.
Read More »Activision and LEGO’s first LEGO Overwatch set won’t be coming to retailers yet
The LEGO Omnic Bastion is a new Blizzard-exclusive model and the first reveal in the collaboration between the video game studio and the Danish toymaker.
Read More »Blizzard Entertainment unveils the Nerf Rival Overwatch D.VA Blaster at ChinaJoy
The video game studio chose China’s Digital Entertainment Expo and Conference as the site of the big reveal, a Nerf blaster designed in the style of D.VA’s signature accessory in Overwatch.
Read More »“They see what we see, the shift is monumental”: Activision CP CEO Tim Kilpin on toys and video games
In an interview with ToyNews, the ex-Mattel man and now head of the video game studio’s recently formed CP division, has praised the industry’s recognition of fan engagement in video gaming franchises that ‘reaches new levels.’
Read More »Activision Blizzard confirms Overwatch LEGO and Hasbro master toy line
The studio is rounding out its hit franchises Overwatch and call of Duty with extensive consumer products plans.
Read More »Hasbro and Activision reveal Overwatch Nerf Rival blasters
In a new move to bring the hit video game Overwatch to the toy space, the dart blasters will be part of the Nerf Rival line, a style of high-performance ‘precision battling’ play gun.
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