Tag Archives: outdoor toys

Outdoor Toys acquired by Gartenhaus

3i Group plc has announced that A-Z Gartenhaus GmbH, a digital leader in garden homes, sheds, saunas and related products in northern Europe, has acquired toy retailer Outdoor Toys. As part of the transaction, 3i will invest c.€56m of additional capital. Founded in 2006 by James Owen and based in Wales, …

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Australia’s Vuly Play ‘seeks to expand global presence’ through new Toy Inventor Programme

The Australian outdoor play equipment company, Vuly Play, has launched its own Toy Inventor Programme, offering creative minds in the play space the platform to turn their ideas into reality. Open for submissions now, the Toy Inventor Programme is calling on designers and creatives from across the globe to submit …

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Entries now open to ‘a bigger and better than ever’ Dad’s Choice Awards 2021

The Dad’s Choice Awards is making its return for the ninth year running, promising to deliver an awards programme ‘bigger and better than ever before,’ as it puts the latest toys, puzzles, games, and apps through their paces this year. Entries are now open across all 20 categories for this …

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First Huffy bikes head to the UK as brand plans ‘huge development strategy’ for the market

The first shipment of Huffy bikes are now heading for the UK in a move that marks the beginning of a ‘huge brand development strategy’ for the company and its European distributor, United Wheels UK. The update follows the recent news of United Wheels UK’s expansion into Europe and its …

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Kids’ bike brand United Wheels UK lands multi-territory deal with Disney, Marvel, and Lucasfilm

The British bicycle brand, United Wheels UK Limited has detailed a new multi-territory licensing partnership with Disney, Marvel, and Lucasfilm movie properties as the company eyes further growth across the European markets and beyond. Its latest agreement will see the property rights extended across the UK, Ireland, France, Iberia, Italy, …

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Sawdust & Rainbows unveils its new STEAM building toy, Scaffer

The Northern Ireland-based activity and climbing toy specialist has unveiled the latest addition to its range of Pikler-inspired toys as it introduces Scaffer, a system designed to encourage STEAM play among children. Taking its name from the trade term for a scaffolder, the unique, safety-tested system of interlocking boards cut …

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Little Tikes celebrates summer with Let Them Play outdoor toys campaign

Little Tikes has kickstarted a new heavyweight PR, marketing, TV and digital advertising campaign, celebrating the art of playing outdoors with its core products. Called Let Them Play, the campaign lands in time for the summer months and will shine a spotlight on the brand’s core summer toys, including the …

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Strong global preschool sales and outdoor toys drive Q1 success for Spin Master

Spin Master has lauded a ‘strong financial and operating performance’ in its Q1 2021 results, with product sales increases across key markets, including Europe, North America, and Rest of the World. Sales grew by 21.2 per cent in Europe and 18 per cent in North America, while the Rest of …

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Mookie Toys appoints Norton PR to handle new product launches for 2021

As part of a strategic change of direction to refresh its PR function for 2021, Mookie Toys has appointed Norton PR to handle new product introductions and support existing lines in the UK. Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and …

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Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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