Tag Archives: outdoor toys

Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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The May Showcase | Get your products in the ToyNews May showcase

While the chance to party like its 2019 at the annual Toymaster show may be on hold for another year, there’s no reason to miss out on the chance of showcasing all of your latest products to the retailer network thanks to ToyNews’ special May showcase. ToyNews is now putting …

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Preparations for a summer of British back gardens helps retail sales to ‘modest comeback’, in ONS’ latest data

With anticipation already high for a solid season of outdoor toy sales this year, the latest ONS figures suggest that the back garden could be the key destination for British holiday-makers for 2021. It’s according to the latest results, that spending on home improvements and garden furniture in February – …

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The Outdoor Toy Awards is making its return for 2021

The Outdoor Toy Awards is making a return for 2021, offering specialists across the sector the chance to be crowned the ‘must-haves for get-out and play time,’ and securing coverage within national children’s publications ahead of the summer. Organised and founded by Toyology’s Peter Jenkinson, the Outdoor Toy Awards 2021 …

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It’s Great Outdoors | Plum Play talks nature, wellness, and the nation’s rediscovery of play

While the likelihood of a summer of Great British staycations is fueling current demand in the outdoor play space, it is the emerging trends in children’s wellness combined and the rediscovery of play within the home and nature, that will help it to a thriving future. For the outdoor play …

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The growing trend | Little Tikes’ expectations of a sell-out season for its Outdoor offering, Growing Garden

Little Tikes is eyeing a sell-out season for its latest launch in the outdoor play sector, its collection of grow-you-own inspired products that tap directly into the current surge in consumer interest in exploring their own back gardens and digging into the ‘grow your own’ sector. The pre-school specialist’s new …

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Character Options launches raft of outdoor activity toys under Great Active Fun campaign

Character Options has detailed the launch of a range of new activity toys for this spring as the toy firm looks to bring Great Active Fun to the forefront this Easter. Great Active Fun… Indoors and Out is the messaging behind a new marketing initiative that will see Character Options …

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Little Tikes digs into flourishing gardening market with Growing Garden launch

Little Tikes is encouraging kids to get their hands dirty this summer with the launch of its new Growing Garden brand, a range aimed as aspiring gardeners to get closer to nature. The true-to-life range will feature a watering can and gloves for tending to newly planted seeds, garden hand …

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Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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TKC Sales sees Stomp Rocket awareness on the rise with TV, national media, and awards coverage

Television airtime, national media Christmas Gift Guide coverage, and a social media family influencer campaign, has helped to take the consumer awareness of TKC Sales’ multi award-winning Stomp Rocket ‘to new heights’ this season, as the firm expects to see momentum continue into spring 2021. Not only did the Original …

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