Tag Archives: outdoor play

Simba Smoby steps up autumn marketing drive as sales surge across all categories

Simba Smoby has outlined its intention to increase its marketing drive into the autumn season, with more TV advertising and further boost to its growing social media presence, as the toy brand continues to enjoy its lift in product sales and brand engagement. Last year, Smoby saw sales across its …

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Penguin launches Peter Rabbit: Friend to Nature to celebrate the outdoors this summer

Penguin Random House UK and its Peter Rabbit team has launched a new annual campaign aimed at encouraging children and their carers to enjoy being creative in nature this summer. The Peter Rabbit: Friend to Nature campaign has also tapped the popular lifestyle blogger, Laura Brand as its ambassador to …

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Sawdust & Rainbows unveils its new STEAM building toy, Scaffer

The Northern Ireland-based activity and climbing toy specialist has unveiled the latest addition to its range of Pikler-inspired toys as it introduces Scaffer, a system designed to encourage STEAM play among children. Taking its name from the trade term for a scaffolder, the unique, safety-tested system of interlocking boards cut …

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Tonies looks to ‘revitalise children’s desire for the outdoors’ with Enid Blyton’s The Famous Five

Tonies has outlined its mission to ‘revitalise children’s desire to play outdoors’ this summer with the launch of its latest children’s audio story-telling figurine in the form of Timmy the dog from the popular Enid Blyton book series The Famous Five. The new Tonie arrives in time for families heading …

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Own brand scooters and ride-ons fuel double-digit growth at MV Sports

MV Sports has seen a surge in demand for its own-brand ranges of products, including Stunted, uMoVe, and Hedstrom across a year in which the outdoor specialist saw a double digit consumer sales growth driven by parents and families in lockdown. According to the firm’s joint managing director, Phil Ratcliffe, …

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It’s Great Outdoors | Plum Play talks nature, wellness, and the nation’s rediscovery of play

While the likelihood of a summer of Great British staycations is fueling current demand in the outdoor play space, it is the emerging trends in children’s wellness combined and the rediscovery of play within the home and nature, that will help it to a thriving future. For the outdoor play …

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Xplora’s new kids’ smartwatch partners with Tom & Jerry, Peter Rabbit to keep kids active and safe

The Norwegian smartwatch company, Xplora, is making its move on the kids’ tech space with the launch of its own children’s smartwatch and a partnership with popular kids’ franchises Peter Rabbit and Tom & Jerry. Developed for children aged five to 12, the XGO2 Android smartwatch features a number of …

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The growing trend | Little Tikes’ expectations of a sell-out season for its Outdoor offering, Growing Garden

Little Tikes is eyeing a sell-out season for its latest launch in the outdoor play sector, its collection of grow-you-own inspired products that tap directly into the current surge in consumer interest in exploring their own back gardens and digging into the ‘grow your own’ sector. The pre-school specialist’s new …

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Little Tikes digs into flourishing gardening market with Growing Garden launch

Little Tikes is encouraging kids to get their hands dirty this summer with the launch of its new Growing Garden brand, a range aimed as aspiring gardeners to get closer to nature. The true-to-life range will feature a watering can and gloves for tending to newly planted seeds, garden hand …

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UK charity London Play launches Play 52 to support children affected by the coronavirus pandemic

Play experts at the UK charity, London Play have assembled a team of artists and designers, as well as employed the efforts of Cartamundi, to launch a new and unique pack of cards featuring ideas for games to help keep children inspired throughout the UK’s prolonged period of unease around …

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