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Tag Archives: opinion

OPINION – A Christmas cajole: The year that Covid changed everything

The coronavirus may have changed what Christmas looks like this year, but as long as you’ve adapted to the shifting trends and planned yourselves some savvy marketing, Toyologist, Peter Jenkinson believes the goose is still looking good and plump. It’ll be a Yule like no other. That seasonal spike in …

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Opinion: International trust and how to keep our young consumers onside – Trudi Bishop

In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action. Action by brands leads to increased trust and loyalty. …

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Opinion: The Easterly winds and why there’s plenty to be optimistic about – Steve Reece

This week’s industry opinion comes from Steve Reece, an expert toy and game industry consultant at Kids Brand Insight and Toy Team India. In this latest dose of industry insight, Reece talks us through why there’s still much to be excited about from the toy industry – once all of this blows …

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Opinion: Peter Jenkinson and the sustainability of play

This week’s industry opinion comes from Toyologist and industry expert, Peter Jenkinson who talks us through his observations of sustainability in the toy industry following this year’s Toy Fair season. Without doubt the biggest effect on the planet over the past couple of years has been that of the Attenborough… …

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Opinion: For the creator good – How the global toy industry is fostering talent and innovation

This week’s industry opinion comes from Steve Pasierb, CEO and Chairman of the Toy Association, and champion for the toy industry’s inventor, designer, and creative scene. He offers his insight on what the New York Toy Fair is delivering for the creative powers behind the industry.  Supporting global toy inventors …

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Little voice: Why we should be shouting loud and proud about our sustainability efforts

This week’s industry opinion comes from Trudi Bishop, a long time member of the toy and licensing community and founder of Bee Licensing. She is a firm advocate of the sustainability movement across toys and licensing and a regular fixture of ToyNews with her leading opinion on the topic. Sustainability …

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Opinion: Time the toy industry looked at a Digital Future Beyond YouTube

This week’s industry opinion comes from Dylan Collins, CEO of SuperAwesome, the digital kids engagement platform. This week, Collins talks us through why the toy industry really should be looking at a future beyond YouTube. If I’d suggested to you at the beginning of 2019 that YouTube would be pulling …

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Opinion: Listening to toy brands and why Voice is the next frontier for the industry

This week’s industry opinion comes from Joel Davis, the CEO of the ad tech company Might Social and a multi award-winning entrepreneur and international speaker. Davis is an expert on emerging media and marketing platforms. Here, he tells the toy industry about the benefits of having a Voice. Like every …

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