Tag Archives: opinion

Opinion | Channel hopping: Netflix becomes latest global brand to adopt direct to consumer retailing

With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel takes a look at the ever-strengthening trend of tapping into the consumer directly …

Read More »

Opinion | Play culture: Conversations around inclusive toys need to be bigger and better

Desriee Asomuyide is the founder and creator of the children’s brand Little Omo, an inclusive and multi cultural preschool brand that aims to encourage conversations around diversity and inclusivity within the toy and play space. Here, she talks us through the importance of turning the volume right up on the …

Read More »

Opinion | Spring/Summer sales bloom: Seizing the secondary seasonal sales opportunity

Kids Brand Insights’ Steve Reece takes a look at the growing sales opportunities of the Spring/Summer seasonal spend, and the best way the industry can rely on the Great British summertime One of the fundamental challenges of being in the toy business is the cashflow cycle. With the majority of …

Read More »

Opinion | Making augmented a reality: How AR is empowering future generations of play

With brands like Pokémon and LEGO paving the way for toy manufacturers (big and small) to bring augmented reality into their products, and as the technology continues to blend hands-on play with endless digital universes, it’s small wonder why the AR toy trend has caught the imagination of so many. …

Read More »

Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …

Read More »

Opinion | West End Farewells? – Regent Street’s Hamleys has met a modern cross-roads

While the past year has seen the toy industry achieve great results through channels nimble enough to adapt to the demands of the pandemic, for many a big name retailer, the road has been a rocky one. Among them, the iconic toy shop, Hamleys has suffered its fair share of …

Read More »

Opinion | Toon-age day stream: How Disney+ is about to change toy licensing for good

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

Read More »

Opinion | Lines of communication: Supporting mental health is more important than ever

Home-schooling, social restrictions, country-wide lockdowns and increased screen time among families that propelled the conversation around children’s mental well-being into the spotlight over the last few months, as concerns rise over the impact of the pandemic on the health of our younger generations. With this in mind, founder of the …

Read More »

Opinion | Expansion pact – How Toy Fair Everywhere is broadening the global toy community

For the president and CEO of the US Toy Association, Steve Pasierb, 2020 was a year of maneuvering through the shifting sands of an event landscape beholden to a pandemic that refused to play by the rules. One major pivot to the all-virtual platform later, and Pasierb is ready to …

Read More »

Opinion | New wave: How the collectables market can survive the pandemic

Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most noticeable shifts is across the collectables landscape. Once a sector that carried the industry to success not one year ago, it’s fair to say that the coronavirus has given the …

Read More »