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Tag Archives: opinion

Opinion: For the creator good – How the global toy industry is fostering talent and innovation

This week’s industry opinion comes from Steve Pasierb, CEO and Chairman of the Toy Association, and champion for the toy industry’s inventor, designer, and creative scene. He offers his insight on what the New York Toy Fair is delivering for the creative powers behind the industry.  Supporting global toy inventors …

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Little voice: Why we should be shouting loud and proud about our sustainability efforts

This week’s industry opinion comes from Trudi Bishop, a long time member of the toy and licensing community and founder of Bee Licensing. She is a firm advocate of the sustainability movement across toys and licensing and a regular fixture of ToyNews with her leading opinion on the topic. Sustainability …

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Opinion: Time the toy industry looked at a Digital Future Beyond YouTube

This week’s industry opinion comes from Dylan Collins, CEO of SuperAwesome, the digital kids engagement platform. This week, Collins talks us through why the toy industry really should be looking at a future beyond YouTube. If I’d suggested to you at the beginning of 2019 that YouTube would be pulling …

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Opinion: Listening to toy brands and why Voice is the next frontier for the industry

This week’s industry opinion comes from Joel Davis, the CEO of the ad tech company Might Social and a multi award-winning entrepreneur and international speaker. Davis is an expert on emerging media and marketing platforms. Here, he tells the toy industry about the benefits of having a Voice. Like every …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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Generation Media: Is it time for Netflix to be afraid?

As BBC iPlayer plans to overhaul its platform to compete with other major streaming services, Generation Media’s Lauren Coombs asks – should Netflix worry about the growing competition? At the time of writing this article BBC iPlayer had just announced that it was undergoing a dramatic overhaul to compete with …

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Steve Pasierb: ‘Debunking the myths around toy safety is a global effort’

Our fellow member nations of the International Council of Toy Industries (ICTI), their collective thousands of members, and The US Toy Association’s more than 1,000 members work day-in and day-out to ensure the quality and safety of toys and games before they reach store shelves. Unfortunately, in the United States, …

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The bottom line: Why businesses need to take the ‘sustainable’ hit now

Trudi Bishop returns to the pages of ToyNews to promote the message of sustainability within the industry, this time with a call to action for the toy makers that any hit taken in the short term will pay off in the long. The groundbreaking movement by the young environmentalist Greta …

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“The outpouring of local emotion has been astonishing”: Rachel Lowe on the last days of Portsmouth’s U-Need-Us

Growing up, much of the renowned board game and puzzle designer Rachel Lowe’s childhood was set to the backdrop of Portsmouth’s U-Need-Us joke and toy shop. Some years later, Lowe found herself to be one of the 96 year old shop’s best-loved suppliers. This month, U-Need-Us closed its doors for …

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