Tag Archives: opinion

Opinion: Made, paid, and played in India – How India is playing a new role in the global toy market

With a small but rapidly growing domestic toy market and plans now underway for the country to overhaul its position in the global toy industry to become an international hub for toy design and manufacture, India is becoming an increasingly important player on the global toy market stage. Here, Kids …

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OPINION: A new retail terrain – The immense global shift to online shopping

Government restrictions coupled with customer caution witnessed 2020 truly become a year for online shopping, as consumers made the shift on an immense, global scale. As consumers grow increasingly comfortable with the digital high street, that trend is set only to continue further. But, suggests OnBuy founder, Cas Paton, that …

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OPINION: Playing it safe – Awareness is growing around the hygienic protection of toys

As the country continues to tackle a raging new strain of the Coronavirus, and the world continues its fight against the pandemic, it’s little surprise that company priorities have shifted towards heightened health and safety measures, not only in their practices but in the services and products they offer. Trunki …

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OPINION: Out of the frying pan – Are we oven-ready or heading for the fire?

Covid-19 vaccines are beginning to be rolled-out, shops have re-opened, and Christmas shoppers continue to spend their money on toys. It really does look like there’s a light at the end of this long, winding tunnel. But, asks Kids Brand Insight’s Steve Reece, with chaos at the ports and Brexit …

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Much has changed, but we’ll meet again: Exploring the short and long-term changes to the toy industry – Steve Pasierb

The coronavirus pandemic swept through industries across the globe, forcing change and adaptation to a way of life, that, whether temporary or permanent, has left landscapes looking very different to how they once were. US toy sales are up, and play is being valued, but in-venue toy companies and entertainment …

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OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom

It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …

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OPINION: Play ja vu – Why DreamToys 2020’s ‘slow play’ message is a real head-scratcher for me

This year’s Dream Toys listing has been a showcase of the innovation and creativity that the toy industry has to offer, and a much welcome and well-needed celebration of its resilience in times of trouble. Why then has this year’s proceedings left Kids Industries’ Gary Pope scratching his head? And …

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OPINION: All trick, no treat – but lockdown is one ghoul that the toy retailers will defeat

Saturday’s announcement from Prime Minister Boris Johnson couldn’t have been better timed; like a ghoulish trick played on the nation’s retailer scene, it tossed the proverbial egg at the window of the UK’s population of independent traders in true Halloween style. But, says Steve Reece – if the year 2020 …

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OPINION – A Christmas cajole: The year that Covid changed everything

The coronavirus may have changed what Christmas looks like this year, but as long as you’ve adapted to the shifting trends and planned yourselves some savvy marketing, Toyologist, Peter Jenkinson believes the goose is still looking good and plump. It’ll be a Yule like no other. That seasonal spike in …

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