The LEGO Group has expanded its Build & Talk series of tools designed to help families talk about online safety and privacy for children, with a new story-style adventure. The move to bolster its online safety content follows recent research in which it was found that online one in six …
Read More »The Insights Family | 46% of kids watch their favourite Christmas ad digitally
Children are more likely to form their Christmas and Holiday wish lists through digital marketing this season, as new research from the Insights Family reveals that 46 per cent of kids report seeing their favourite advert on YouTube, social media, websites, or apps rather than on TV. In the latest …
Read More »UK retail profits could shrink by £8bn in next four years, says research
UK retailers could see profits fall by £8bn in the next four years, according to a new report from Alvarez & Marshal in partnership with Retail Economics, a direct result of the ‘seismic shift’ to ecommerce fuelled by the Covid-19 pandemic. In the report issued by the global services firm, …
Read More »WHP Global takes controlling stake in Tru Kids with expansion plans for Toys R Us, Babies R Us and more
The New York brand acquisition and management firm, WHP Global has taken a controlling interest in Tru Kids Inc, the parent company to Toys R Us, Babies R Us, Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands. Under the acquisition, WHP will now manage …
Read More »Guangdong Boutique International Trade Fair kicks off on virtual platform this week
The Guangdong Boutique International Trade Fair – Toy Fair, has taken on its virtual form this year, currently being hosted online on the International Trade Online Expo platform. The fair kicks off today, March 15th 2021 and will run for the next four days, until March 19th. The move was …
Read More »Fortnite publisher Epic Games acquires kidtech pioneers SuperAwesome in move ‘to make the internet safer for kids’
Epic Games, the publisher behind the video gaming sensation Fortnite, has acquired the pioneers of the ‘kidtech’ market, SuperAwesome in a move that will see the two build a wide range of kid-safe services. SuperAwesome is recognised around the world as a leading developer of tools to create safer digital …
Read More »Opinion: Toy packaging is dead, long live toy packaging
Andy White is the creative director and co-owner of the toy packaging design firm WowMe Design. He talks to ToyNews about why traditional toy packaging needs to change with the times.
Read More »Read the tabletop and board games special issue of ToyNews online
This month, we visit one of our favourite topics, board gaming, to take you through some of the biggest topics across board gaming, from Brexit to the growing issue of counterfeiters, taking in the views and opinions of the UK’s biggest names in board gaming and board game retailing.
Read More »Owner of collapsed online retailer GameSeek spies toy industry move with ToySeek launch
The company has emerged with expectations of becoming the ‘ultimate specialist global toy superstore, that will, according to the company owner “hopefully fill the gap that Toys R Us has left behind.”
Read More »Amazon’s taxation could be getting an overhaul as chancellor Hammond looks for online sales reform
Phillip Hammond declared a desire to ensure that taxation was fair ‘between business doing business the traditional way, and those doing business online.’
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