Tag Archives: online content

Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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Kids, youth and family research unit Giraffe Insights awarded 2020 Confirmit Achievement

The kids, youth, and family specialist research agency, Giraffe Insights, has been awarded a 2020 Confirmit Achievement in Insight and Research Award in the Project and Innovation category in recognition of the firm’s success in market research and insight practices. Giraffe Insights is known for conducting research for brands across …

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