Driven to discover the true value of the modern toy industry, the British marketplace pulled data from the Brand Finance - Toys 25 2018 report in order to highlight the top ten most valuable toy brands of the year.
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The North West saw 230 independent openings, West Midlands saw 194 independent openings and Scotland saw 114 independent openings, cited as extraordinary growth in their independent store markets.
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The online marketplace will provide financial and commercial support to help grow the event and make 2018 its biggest fundraising year to date.
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OnBuy reports that it has seen demand for its simple pebble painting package soar over recent weeks, as more and more people become aware of the fad through social media.
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The marketplace has signed a a deal with ITV for prime-time slots on all its channels across Christmas and New Year, with further TV advertising planned with ITV and Sky during 2018.
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