Tag Archives: nurturing play

WowWee lifts the lid on boundary-breaking tech toy Got2Glow Fairy Finder

WowWee, the global toy manufacturer behind the hit Fingerlings brand and My Squish Little Dumplings has lifted the lid on its latest innovation – a new tech toy that combines discovery with nurturing play – the Got2Glow Fairy Finder. The new launch will see children track down the more than …

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My Garden Baby to ‘cultivate appreciation of nature’ in children as Mattel unveils new nurturing doll line

Mattel is taking new steps into the nurturing doll category with the launch of My Garden Baby, a classic baby doll with the mission of encouraging kids to cultivate an appreciation for nature and the world around them. My Garden Baby is a diverse collection of dolls featuring new colourways …

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Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony

The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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