Tag Archives: NPD

There and back again: The hobbyist market returns as ‘model making sees massive resurgence’

UK toy and hobby shops have cited a ‘massive resurgence in model making’ throughout 2020, driven by families and consumers turning to the more traditional pastimes such as construction kits, building sets, and games and puzzles to best navigate the social distancing measures and lockdown restrictions put in place over …

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Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …

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Toy-based Advent calendar sales show ‘no sign of abating’ as kidult market fuels emerging sector

It isn’t just children that are fuelling sales of toy advent calendars this year, according to the NPD Group, who in an article with The Scotsman details a year on year sales increase of five per cent for the festive tradition. The group has once again highlighted the might of …

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One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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