Tag Archives: NPD

Record sales for Pokémon in its 25th anniversary year

The Pokémon Company International has announced that Pokémon celebrated a fantastic year at retail in 2021, seeing a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and toy ranges as it celebrated its 25th anniversary. Named Best Gaming Licensed Property at the 2021 Licensing Awards, …

Read More »

Barbie named 2021 top global toy property of the year

Mattel has announced that Barbie has been named as the 2021 top global toy property of the year for the second consecutive year by global information company The NPD Group. According to data gathered by NPD, Mattel’s Hot Wheels Singles 1/64 Assortment was the 2021 global top-selling toy of the year, while Fisher-Price …

Read More »

Global news | China sees Q1 toy sales surge as it hits £1.2bn through e-commerce alone

Sales of toys in China have surged in the first quarter of 2021, with e-commerce sales hitting $1.2 billion (USD), an increase of 16 per cent versus the same period last year, according to the latest results from the NPD Group. The country posted the highest growth rate for the …

Read More »

Bandai UK unveils latest CoComelon toy range as the pre-school IP tops NPD charts for January

The lid has been lifted on Bandai UK’s newest line-up of CoComelon toys, a range inspired by the pre-school phenomenon and leading new infant/toddler license for the month of January, according to NPD. Manufactured by Jazwares and distributed in the UK and Europe by Bandai UK, the CoComelon toy range …

Read More »

Ken in a wheelchair and Barbie with vitiligo join fashion doll brand’s latest diversity launch

The Barbie brand is pushing forward with its mission to represent global diversity and inclusivity in the fashion doll aisle with new additions to its Fashionista line-up, including Ken in a wheelchair, Ken with rooted hair, and a barbie with lighter skin with vitiligo. The Barbie Fashionistas line is recognised …

Read More »

There and back again: The hobbyist market returns as ‘model making sees massive resurgence’

UK toy and hobby shops have cited a ‘massive resurgence in model making’ throughout 2020, driven by families and consumers turning to the more traditional pastimes such as construction kits, building sets, and games and puzzles to best navigate the social distancing measures and lockdown restrictions put in place over …

Read More »

Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …

Read More »

Toy-based Advent calendar sales show ‘no sign of abating’ as kidult market fuels emerging sector

It isn’t just children that are fuelling sales of toy advent calendars this year, according to the NPD Group, who in an article with The Scotsman details a year on year sales increase of five per cent for the festive tradition. The group has once again highlighted the might of …

Read More »

One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

Read More »