Tag Archives: NPD Group

No Kiddin’ Around | Why Playmobil is taking the adult fan market seriously this year and beyond

It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to …

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LEGO, Spin Master, and Warner Bros among winners of the NPD’s Global and European Toy Industry Performance Awards

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario …

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US toy sales surge $3.5bn with outdoor, fashion dolls, and building sets leading the charge

Skateboard, skates, and scooter sales surged 31 per cent, fashion dolls and accessories soared by 56 per cent, and building sets grew by 26 per cent over a year in which overall toy sales in the US grew by $3.5 billion. Toy sales in the US generated $25.1 billion in …

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