Tag Archives: nickelodeon

Nickelodeon’s Marianne James on the demand for Paw Patrol toys, Blaze’s potential and the power of the Turtles

Marianne James, vice president, consumer products UK and Ireland and European retail sales and marketing at Nickelodeon Viacom Consumer Products, tells Billy Langsworthy about its biggest BLE yet and why the firm’s future in the toy space is looking bright.

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Channel takeover: Nickelodeon’s Marianne James talks Turtles, SpongeBob and Paw Patrol

Walk down any toy aisle and you’re likely to see a strong turnout from Nickelodeon brands such as Teenage Mutant Ninja Turtles and SpongeBob, and there’s more to come as Paw Patrol hits shelves. ToyNews chats to Marianne James, VP Consumer Products UK & Ireland/European Retail Sales & Marketing

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