Tag Archives: NFTs

EXCLUSIVE: Cartamundi’s Marco Van Haaften on why NFTs are “a prerequisite for success”

Marco Van Haaften is Global Licensing irector at Cartamundi. He’s participating in a panel called ‘Everything you need to know about Web 3.0’ alongside Lex Scott from Banijay Brands and Beanstalk’s Dave Tovey at the next European edition of Brand & Licensing Innovation Summit, taking place 21 June, at the …

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World of Women names Jazwares as master toy and collectable licensee

Jazwares has announced a multi-year, global master toy and collectable licensing agreement with World of Women (WoW), a non-fungible token (NFT) collective celebrating inclusivity and diversity through more than 10,000 pieces of digital art across its platform. Jazwares will have exclusive rights to design, manufacture and market dolls, figures, doll …

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Barbie links with Balmain for fashion collection and NFTs

Mattel has announced a collaboration between its Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection.  The venture also marks the first …

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Bicycle playing cards go back to the future with first ever NFT collection

Playing cards brand Bicycle has launched its first-ever NFT “Genesis Collection” featuring the brand’s iconic cards transformed 1000 years into the future by artist Adrian Valenzuela. The Genesis Collection has started with a unique drop of 24 NFTs which commenced on December 9 and runs until the end of the …

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Toikido brings toys and NFTs together in world first for Reality Gaming’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables. The new deal will bring the world of physical toys and NFTs together for the first time. Having partnered with Reality Gaming and Herotainment, …

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Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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