ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …
Read More »Zuru Toys reveals plans to make all Five Surprise products from recycled plastics
Zuru Toys has revealed plans to make its two largest global brands under the Five Surprise banner – Mini Brands and Mini Toys – 100 per cent virgin plastic free. Its latest stride in the company’s ongoing mission for better sustainability measures and a reduction of its own carbon footprint …
Read More »Goliath acquires Ztringz and Magic Twisty makers Fun Promotion from Toi-Toys International
Goliath has acquired Fun Promotion, creator of Ztringz and Magic Twisty, from Toi-Toys International in its latest move to bolster its international brand portfolio. Fun Promotion has been creating innovative, novelty toys for kids of all ages since 1978 and is best known for the creation of Magic Twisty – …
Read More »New York Toy Fair 2021 cancelled, The Toy Association confirms
The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …
Read More »Chronicle Books acquires Wild + Wolf’s Ridley’s Games, Petit Collage, and Games Room brands
Chronicle Books has detailed the acquisition of Wild + Wolf’s three signature games and toy brand: Petit Collage, Ridley’s Games, and Games Room in a deal that spans around 350 active skus and more than 10,000 retail partners across 60 countries. New products will continue to be produced under the …
Read More »Spring Fair 2021 cancelled and replaced with Spring Fair @ Home virtual event
Hyve Group has confirmed that Spring Fair 2021 is cancelled. In line with the latest UK Government restrictions on the reopening of business conferences and exhibition halls, the show’s organisers have announced that Spring Fair will not be taking place in 2021. The home and gift retail show traditionally takes …
Read More »2020 marks year of ‘slow play’ toys as DreamToys reveals its Top 12 Toys for Christmas
The year 2020 has called time on the era of collectables in favour of the ‘slow play’ toys like LEGO, Barbie and Monopoly as DreamToys unveils its ultimate Top 12 Toys for Christmas this year that swaps out some of the ‘fast sell’ items of 2019 with big brands, play-sets, …
Read More »Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media
Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …
Read More »Mattel blends physical and digital play with Hot Wheels id launch
Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …
Read More »Asmodee takes over The Green Board Game Company in Searainbow acquisition
The firm also distributes toys and games to the Asian markets through its subsidiary Wisdom Warehouse. In 2015, Searainbow acquired one of the UK’s market leaders in educational games, The Green Board Game Company.
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