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Tag Archives: news

Indie retailer ToysARoo opens first physical store as it brings toys to Rochdale’s high street

An independent toy shop specialising in wooden and plush products is moving into Rochdale, marking the first time the area has had a local toy shop in the last 15 years. ToysARoo will be opening the doors of its first brick and mortar store this weekend as it takes up …

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Former Disney and Netflix execs launch Playper toy company with mission of ditching the plastic

A team of former Disney and Netflix executives have banded together to launch a new toy and connected play company with the mission of tackling the toy industry’s reliance on plastic. Playper is a company that specialises in paper-based, AR-enhanced construction toys and games, and has launched onto the scene …

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Asmodee Live details four day live stream from board gaming Mecca, Spiel 2019

Asmodee has detailed its plans for a four-day live stream on Twitch from Spiel, the world’s biggest convention for all things board games, which will take place in Essen from October 24 to 27. After its successful first ventures into streaming the event in 2017 and 2018, the company’s new …

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Flair hosts Hairdorables pop-up experience for lucky fans

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience this weekend. The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday, October 12 and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their …

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Trends UK launches ‘influencer style’ digital campaign for SpyX

Trends UK has launched a digital campaign for its popular SpyX range featuring influencer style content showcasing the features of the SpyX role-playing toys. With the first burst of activity taking place now, the campaign – according got the firm – has already proved to be a big success, reaching …

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Ideal Games and Board Game Club hold ‘bank heist’ to launch new family game Bank Attack

It was against the backdrop of Escape Entertainment London’s crown jewel bank-heist escape room that last night (Wednesday, October 16) Ideal Games, alongside Board Game Club, launched its new – and indeed intense – co-op family game, Bank Attack. Suitably challenged to not only experience the Bank Attack gameplay first …

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Sustainability, connected play and diversity: Spielwarenmesse reveals its Toy Trends for 2020

It would appear that the message of the up until now, vastly underground rising of sustainability, diversity, and the importance of evolving technology within the toy industry is finding its platform for 2020, as Spielwarenmesse highlights its three key trends for toys for the year ahead. The Spielwarenmesse’s international TrendCommittee …

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Bandai UK bolsters brand management team with double appointment

Bandai UK has appointed two new brand managers, welcoming Magali Clouzet and Priya Jadeja to the team to develop and drive brand strategies across all Bandai UK brands. The pair’s remit will span the likes of Bananas, Dragon Ball, Thunderbirds Are Go, National Geographic and Foodie Surprise. Jadeja (pictured top …

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Mattel and Walmart ‘lease floors’ in new virtual toy shop KidHQ

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Renegade Game Studios launches Scott Pilgrim miniatures board game to Kickstarter

From graphic novel series, to feature film starring Michael Cera, and now to the world of tabletop miniatures gaming, Scott Pilgrim is about to embark on its latest entertainment incarnation. Renegade Game Studios and Oni Games have detailed the upcoming launch of Scott Pilgrim Miniatures The World, a board game …

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