Tag Archives: news

SmartMax expands its best-selling My First range with My First Acrobats

The award-winning pre-school construction sets brand, SmartMax, is expanding on its best-selling My First collection with the launch of My First Acrobats, a new range designed for kids aged 18 months to five. The new My First Acrobats collection features six differently shaped geometric building blocks and three metal balls, …

Read More »

Thames & Kosmos anticipates ‘surge in sales’ for re-stocked FEAK range ahead of May half term

Two of the best-selling science kits at Thames & Kosmos – the speedy Rubber Band Racers and the sunlight charged Solar Powered Rovers, are now back in stock with the STEM toy and gaming specialist. The items are housed under the popular FEAK range, standing for Fun and Educational Activity …

Read More »

Stateside | Spin Master’s Tech Deck highlights commitment to growing the sport with USA Skateboarding sponsorship

Spin Master has underscored its ‘commitment to growing and celebrating the skateboarding culture’ on an international scale through its latest Tech Deck partnership, taking up official sponsorship of USA Skateboarding, the country’s national governing body for the sport. The Tech Deck brand is recognised as a global leader in the …

Read More »

Mattel UK joins IAB UK’s Gold Standard ‘to drive change in digital advertising’

Mattel UK has joined the industry body for digital advertising, IAB, and its UK alliance of Gold Standard advertiser supporters. The IAB actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling digital media if they meet set criteria around improving the digital advertising …

Read More »

International news | Moose Toys unveils world’s first Moose Imagination Tree at Melbourne’s Monash Children’s Hospital

Moose Toys has unveiled the world’s first Moose Imagination Tree, developed in collaboration with The Walt Disney Company and taking root at Melbourne’s Monash Children’s Hospital in Australia. Standing at over 16 meters tall, the tree climbs four levels of the Melbourne hospital to provide patients and their families with …

Read More »

Brainstorm Toys combines arts and crafts with imaginative play with My Very Own Fairy Jar launch

Brainstorm Toys has welcomed the arrival of its new My Very Own Fairy Jar, a three in one activity set that combines arts and crafts with imagination and bedroom decor. My Very Own Fairy Jar enables kids to create their own fairy world and then light it up. The set …

Read More »

Basic Fun! names Tim Ives its new general manager for the UK and ROI

Basic Fun! has promoted Tim Ives from the role of head of sales to the position of general manager for the UK and Republic of Ireland. Ives is one of the original members of K’NEX UK, and joined the company back in 2013 to head up the sales division. Following …

Read More »

Mattel named global toy partner for new animated series from Chris ‘Ludacris’ Bridges, Karma’s World in 9 Story partnership

Mattel has joined forces with 9 Story Media Group and Karma’s World Entertainment for a multi-year global licensing deal for the new CG animated series created by Chris ‘Ludacris’ Bridges, called Karma’s World. The series is set to premiere on Netflix later this year, while Mattel will be rolling out …

Read More »

McDonald’s to limit Pokémon toy purchases when Happy Meal promotion lands in the UK next month

The fast food chain, McDonald’s is to impose a restriction on the number of Pokémon toys customers will be able to buy when the cast of the global franchise land in Happy Meals across the UK next month. An internal memo obtained by Nintendo Life states that customers will be …

Read More »

Gibsons welcomes raft of six new starters as it builds on year of increased sales

The UK independent games and puzzles company, Gibsons, has welcomed a raft of six new members to the team, compounding what has been a period of steady growth over the last few years, and increased sales aligned with the nation’s embrace of jigsaw puzzling over the pandemic. Neil Hartley, Demi …

Read More »