Tag Archives: news

Children’s marketing rivals join forces to launch podcast series Kids Market Insight

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

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BioBuddi patents new ‘green’ material that ‘will propel the firm across international markets’ this year

The Dutch brand, BioBuddi has successfully patented a new range of ‘green’ toys that, it says, will propel the firm across the international markets as it promotes carbon neutral manufacturing and bio-based materials. BioBuddie had previously introduced bio-based toy blocks to the market, however, it has now developed a new …

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Mattel Films and rapper Lil Yachty to co-produce UNO live-action film

Mattel’s best-selling family card game, UNO has landed its own live-action motion picture, the global toy maker has revealed, tapping the Grammy-nominated rapper Lil Yachty to co-produce. The toy maker’s entertainment division, Mattel Films has confirmed that the production will work from a screenplay for an action heist comedy, set …

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Asmodee launches Asmodee Korea as it eyes region for next stage of growth

Asmodee has officially detailed the opening of a new branch to serve the South Korean market, with the launch of Asmodee Korea Limited. The new branch will be led by industry veteran Kevin Kichan Kim. The move is the latest in Amsodee’s ongoing international growth plans and has been opened …

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Mattel and Warner Music launch new Fisher-Price album Sooo Sleepy

Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy. The album will feature 13 instrumental songs from across the Fisher-Price music library including original songs, lullaby versions of classical music, and more. It is availabke to …

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Melissa & Doug | “We’re hitting a sweet spot with consumers right now”

Last year, and in the weeks that followed its ‘biggest push into the licensing space to date’ through a partnership with ViacomCBS’ PAW Patrol and Blues Clues brands, the global toy maker Melissa & Doug expressed its plans to evaluate licensing “as an area to grow its reach.” The move …

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Spielwarenmesse BrandNew clocks over 55,000 visitors in first five days

Spielwarenmesse has reported a strong, positive response to its digital BrandNew platform, curated in the wake of the cancellation of this year’s traditional Toy Fair season. A platform devised to offer the industry information about this year’s toy trends and innovations, BrandNew has already clocked an impressive 55,442 visitors and …

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Are cardboard boxes this year’s toilet paper? Pandemic drives shortages in supplies UK-wide

Thanks to the ongoing surge in home deliveries driven by the pandemic and the world’s lockdown measures, cardboard boxes could very well be this year’s toilet paper. According to the Royal Mail, it is estimated that some 200 million more parcels went through the postal and courier system over the …

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Rainbow Designs unveils new We’re Going on a Bear Hunt toys in Walker Books partnership

Rainbow Designs is encouraging children to undertake their own Bear Hunt adventures this year as it launches its new We’re Going on a Bear Hunt collection of soft and wooden toys to the market. Based on Walker Books’ classic storybook of the same title, the toys take inspiration from the …

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