Tag Archives: news

Toy Trends 2021 | Kidult market growth, music, and socially conscious play will fuel 2021 sales, says The Toy Association

The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …

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Virsix Games ‘makes gaming history’ with crowdsourced act-it-out title Star Auditions

Virsix Games is giving players the chance to be a part of gaming history as the company begins crowdsourcing game content for its latest release, Star Audition – the world’s first act-it-out party game enhanced by smart speaker technology. Through the launch of its new Kickstarter campaign, Virsix Games will …

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MGA Entertainment launches LOL Surprise Dance Dance Dance series

MGA Entertainment has detailed the launch of its newest LOL Surprise brand extension, with the arrival of LOL Surprise Dance Dance Dance featuring a new range of characters, new fashions, and unique dance moves that kids can unbox, collect, learn, and then remix. The new line includes the LOL Surprise …

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Lisle Licensing eyes toy and dress up partners for new pre-school IP Milo

Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges. A co-production between Planeta Junior and the indie family producer, Fourth …

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Jazwares lifts the lid on its latest collectable doll line GlamCrush Crush-It Girls

The global toy and licensing specialist, Jazwares, has this week lifted the lid on its newest collectable dolls line, GlamCrush, a new series aimed at inspiring creativity in all aspiring make-up artists. Inspired by popular beauty trends, GlamCrush Crush-It Girls is a range of dolls each showing off a different …

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NECA founder Joel Weinshanker takes direct leadership of Rubie’s global business

Costume company Rubies has released the details of a deal that will see the company’s co-owner and managing partner, and founder of NECA, Joel Weinshanker, take over the direct oversight of the entire worldwide Rubie’s business. In the new position, Weinshanker will look to harness the full power of over …

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Panini finally gets to launch its UEFA Euro 2020 Adrenalyn XLTM trading cards collection

It’s the tournament that football fans have been waiting a life-time for, and Panini is putting itself front and centre, with the launch of the only official trading card collection for this year’s paradoxical UEFA Euro 2020. On sale from this week, the UEFA Euro 2020 Adrenalyn XLTM 2021 Kick-Off …

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University Games promotes Mark Jones and Gemma Lewington following year of ‘unprecedented growth’

The games and puzzles specialist, University Games has promoted two members of its senior management team as the firm positions itself for a successful 2021. The director level moves have seen Mark Jones – who joined the business in 2018 – promoted to the role of sales director, and Gemma …

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Kids’ tech firm Thinker Tinker teams with DreamWorks to launch interactive plush range Trolls Music Stars

The US-based kids’ tech start-up, Thinker Tinker, has partnered with Universal’s DreamWorks Animation to launch a new line of collectable, interactive plush charms and a companion mobile app called Trolls Music Stars. Inspired by the popular film franchise, Trolls Music Stars is launching to the crowdfunding platform, Kickstarter from February, …

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Rescue dog plush maker Pibborafi eyes UK sales as pandemic fuels triple digit growth

A toy company that manufactures, sells, and donates plush toys for children designed after real-life rescued dogs has seen triple digit growth in the market, fuelled by the nation’s love of pets and increased pet ownership over the course of the pandemic. A US-based toy manufacturer that has just opened …

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