Tag Archives: news

Yoto partners with Ameet and LEGO to launch LEGO Duplo audio cards

Yoto, the audio platform for kids and firm behind the critically acclaimed and award-winning Yoto Player, has detailed a new  partnership with AMEET Publishing and LEGO Duplo. Under the deal, AMEET will co-create a series of six new audio card packs to complement its well-established LEGO Duplo range. The new …

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World Book eyes toys, games, puzzles, and science kits move with JRL Group

The Chicago-based international book publisher, World Book, is looking is making its move into the toys, games, puzzles, and science kits space with the appointment of the brand licensing agency, JRL Group. Under the partnership, JRL Group will develop a strategic licensing programme that leverages the global recognition of World …

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Millimages taps The Point. 1888 for Molang licensing push across the UK’s Gen Z and pre-school audiences

The Paris-based production company, Millimages has tapped The Point. 1888 to represent Molang across the UK, as the animation studio looks to build on the character’s growing social audience of 4 million fans across the globe. Launched initially as a pre-school IP supported by four animated TV series on Tiny …

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Spielwarenmesse introduces New Exhibitor Package for industry newcomers hitting the trade fair in 2022

Spielwarenmesse is introducing a New Exhibitor Package to its 2022 Nuremberg toy fair, developed to enable industry newcomers to hit the market when the doors to the in-person event open next February. It’s part of the declared goal of the trade fair organiser, Spielwarenmesse eG, to allow first time exhibitors …

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Harold Chizick named president of global content sales, consumer products, and marketing at Genius Brands International

Genius Brands International has appointed Harold Chizick, the co-founder of ChizComm and ChizComm Beacon Media – an independent subsidiary of Genius Brands – to oversee the firm’s global content sales, consumer products, and marketing business. Chizick will report to Genius Brands’ chairman and CEO, Andy Heyward while continuing to run …

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LEGO unveils its largest and ‘most feature packed’ LEGO Star Wars R2-D2 to date

The LEGO Group has lifted the lid on its biggest and ‘most feature-packed’ LEGO Star Wars R2-D2 construction set to date, a new launch developed to celebrate the 50th anniversary of Lucasfilm this year. Weighing in a 2,314 pieces, the new launch targets the adult LEGO builders and Star Wars …

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Bandai UK reveals Tamagotchi Pix to ‘allow players into the Tamagotchi world like never before’

Bandai UK is fortifying the Tamagotchi franchise with a new launch that allows fans to enter the Tamagotchi world like never before, called Tamagotchi Pix.  The device will be the first of its kind to feature a built-in camera that allows users to take pictures with their virtual pet and …

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World Earth Day: Italian firm Mondo Toys introduces new sustainable outdoor lines

The Italian toy maker, Mondo Toys has unveiled its latest advance in the sustainable toy push with the launch of its BioBall and ReNewToys ranges, coinciding with the celebration of World Earth Day today (Thursday, April 22). In answer to the global impact of plastic pollution – and the increasing …

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Mookie Toys appoints Norton PR to handle new product launches for 2021

As part of a strategic change of direction to refresh its PR function for 2021, Mookie Toys has appointed Norton PR to handle new product introductions and support existing lines in the UK. Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and …

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Hasbro partners with Star Editions to launch online Personalised Monopoly shop

Hasbro has struck up a new partnership with the personalised giftware specialist, Star Editions, to launch a new online shop for the family gaming brand, Monopoly. The new site has now launched to feature an extensive range of customisable, Monopoly-themed products. Star Editions has created a bespoke, online shopping destination …

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