Tag Archives: news

Asmodee launches biggest-ever marketing campaign with Absolute Radio

Leading game publisher and distributor Asmodee UK has partnered with Absolute Radio and its presenters Andy Bush and Richie Firth to launch its biggest ever marketing campaign. The six-month campaign will run until April 2022, with the aim to raise awareness of Asmodee’s board games, such as Dobble, Catan and …

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BTHA announces 2021 Toy Retailer of the Year finalists

The British Toy & Hobby Association (BTHA) has announced the finalists for the Toy Retailer of the Year Awards 2021. The shortlist is: Independent Toy Retailer of the Year (single store) Toys and Games of Worcester Giddy Goat Toys, Manchester McGreevy’s Toys Direct, Co. Mayo, Ireland Independent Toy Retailer of …

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Research shows TV toy advertisers moving away from stereotypes

New research from Let Toys Be Toys shows real progress since 2015, with more ads featuring both boys and girls, and fewer categories where either boys or girls are excluded altogether. However, stereotypes are still widespread. Let Toys Be Toys’ volunteer researchers analysed over 300 ads to examine what they’re telling kids …

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Nearly 1 billion boxes from online shopping to enter British homes this Christmas

Leading sustainable packaging provider DS Smith estimates that as seasonal shoppers continue to turn to the internet for their gifts, consumers will have more packaging in their homes than they can recycle. The data showed that last Christmas, Brits who shopped online bought an average of 20 gifts. With the …

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H Grossman rebrands as One for Fun

H Grossman Ltd will be going into 2022 with a new name. On Monday 20 December the company will be renamed One For Fun Ltd, a total rebrand that brings all of the company’s well known products under one unifying entity. David Mordecai, CEO of the company, says: “This announcement is …

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Fanattik appoints Melissa Tudor as Creative Director

Pop culture brand Fanattik, a licensing partner for Hasbro, Universal Studios, Capcom, Bethesda, Studio Canal, Konami and many more leading video game and film studios, has appointed Melissa Tudor as Creative Director. She will take control of the company’s creative strategy which is integral to the company’s continuing success. Anthony …

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Jazwares expands footprint in Europe with new sales office in Paris

Jazwares has announced the opening of its new French office in Paris, as part of its global expansion plans. The Paris location adds to the existing group of European offices in the UK, Germany and Holland, and is a reflection of the company’s current growth momentum. The Paris office will …

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Ho ho tow! Green Flag launches festive recovery service for Little Tikes vehicles

Breakdown provider and roadside recovery expert Green Flag has launched ‘Little Green Flag’, a purpose-led recovery and reward service for children, in partnership with leading toy brand Little Tikes. The new service sees Green Flag come to the rescue of families as it recovers iconic Little Tikes’ Cozy Coupes that children …

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LEGO clicks in at runner-up in annual Superbrands list

LEGO has proved it’s back among the UK’s favourite brands by coming runner-up in the annual list of UK Consumer Superbrands. Beaten only by luxury watchmaker Rolex, it rose from fifth place in 2020 after claiming the Superbrands title for two years running in 2018 and 2019. LEGO has gradually …

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What were they thinking?! Most dangerous toys from the past revealed

A list of the most dangerous U.S. toys from history has been released by injury experts at leading accident injury law office GJEL Accident Attorneys. The release follows recent data that has once again revealed non-motorised scooters as the most dangerous modern toy in the States, responsible for 41,700 emergency department-treated …

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