Tag Archives: news

Jazwares taps costume industry veteran Stephen Stanley to lead its new Costume Play division

Jazwares has detailed the formation of its Costume Play division, a new department that will focus on the development of licensed costumes for all ages to be led by the costume industry veteran, Stephen Stanley. Under Stanley’s watch, the division will look to bring stylised features and innovation to the …

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Exploding Kittens launches two new card games and expands into the puzzles space

Exploding Kittens’ big bang is continuing to expand with the formulation – and release – of two new titles from its two most successful franchises, and its launch into the jigsaw puzzles space. Throw Throw Avocado and Exploding Kittens: Recipes for Disaster introduce the latest brand expansions for Exploding Kittens’ …

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Scalextric’s Batman vs Superman tops the John Lewis ten toys for Christmas list

The Warner Bros. and DC Comics icon, Batman has swooped in on the first of the major retailers’ top Christmas toy predictions this year, having secured top billing within John Lewis’s Top Ten Toys for Christmas 2021. It’s Warner Bros Consumer Products’ partnership with the leading hobby brand, Hornby’s own …

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Selfridges lays on Summer of Fun campaign at London flagship toy department

Selfridges is hosting a ‘summer of fun’ within the toy department at its London flagship store, playing host to a line up of special character appearances, nature workshops, and piano lessons on the giant FAO Schwarz walk-on piano. Families paying a visit to the fourth floor Toy Department this summer …

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First Huffy bikes head to the UK as brand plans ‘huge development strategy’ for the market

The first shipment of Huffy bikes are now heading for the UK in a move that marks the beginning of a ‘huge brand development strategy’ for the company and its European distributor, United Wheels UK. The update follows the recent news of United Wheels UK’s expansion into Europe and its …

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The BlogOn Toy Awards 2021 is now open for entry

The BlogOn Toy Awards is making its return this year with the fifth iteration of its Annual toys awards ceremony since it was successfully launched in 2017. Billed by the organisers as ‘the perfect way for toy companies big and small to raise product awareness,’ the awards now receive on …

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Mattel launches environmentally focused UNO with artist and activist Shepard Fairey

Mattel has partnered up with the renowned contemporary artist, activist, and illustrator, Shepard Fairey for the release of a new UNO deck made with sustainable materials and themed around the artist’s environmental activism. The new deck has been designed by both Fairey and the UNO team at the artist’s LA …

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Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations. The Good Play Guide will leverage its expertise …

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Crayola aims to spark creativity this back to school season with new social media campaign

The iconic arts and crafts brand, Crayola is on a mission to spark creativity and inspiration among UK children this back to school season, with a new campaign designed to kick-start a new school year and help the country’s pupils make up for lost education during the pandemic. In a …

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Star Editions launches online shop for hit preschool series CoComelon and Blippi in Moonbug partnership

The personalised giftware specialist, Star Editions has opened an e-shop for CoComelon and Blippi, featuring exclusive products and an extensive range of toys, games, and customisable gifts for the globally popular preschool IPs. The launch of the online store is part of Star Editions’ ongoing licensing partnership with Moonbug Entertainment Ltd. It has …

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