Tag Archives: news

Save the date: The Toy Association’s ‘Top Trends Briefing’ goes online on 21 Feb

In light of the cancellation of this year’s Toy Fair New York, The Toy Association’s trends team is moving its ‘Toy Trends Briefing’ to a virtual format. The video will go live February 21, 2022, and will unveil the top toy and play trends predicted to drive sales growth this year …

Read More »

TOY FAIR: Simba Smoby Toys UK encourages visitors to book their appointments soon

Simba Smoby Toys UK is promising a memorable showcase on stand B50 at this year’s Toy Fair, with new concepts and exciting developments aplenty, but visitors are reminded that appointments are required to visit the stand. As the firm readies itself for its “best yet” preview, which includes the exciting …

Read More »

Asmodee UK appoints Mason Williams PR

Asmodee UK has chosen Mason Williams in a fiercely fought competitive pitch between ten agencies specialising in the entertainment and lifestyle arena. Speaking of the win, James Arnold, Asmodee UK Head of Marketing, says: “We were blown away by the passion, knowledge, expertise and sheer enthusiasm that the Mason Williams team …

Read More »

Melissa & Doug steps up its sustainability commitments

Melissa & Doug, the global toy company known for its primarily wooden toy portfolio, has announced that it is accelerating its commitment to sustainability. The company had originally shared its goal to ensure 100% of paper products and more than half of its wood products sold are from responsibly managed …

Read More »

Sambro celebrates 25 years in the toy business

Sambro is celebrating 25 successful years in the toy business. Originally a clearance-house trading company across multiple categories selling to UK retailers, the business has evolved into a product development-focused toy company, developing licensed and own-brand products across Soft Toys, Creative Play, Novelties and Outdoor Fun. Over a quarter of …

Read More »

TOY FAIR PREVIEW I Cepia LLC’s Dogs vs Squirls come out to play

Cepia LLC will be at London Toy Fair next week, showcasing the latest products from its brand portfolio of “in real life” (IRL) iconic character match-ups, which are core to the firm’s “Versus World” concept. Visitors can expect more from the world of Cats vs Pickles (CvP), wherein Cats are afraid …

Read More »

LEGO unveils LEGO Ideas first spinning globe

The LEGO Group has revealed the LEGO Ideas The Globe. The 2585-piece set features printed names of the continents and oceans that glow in the dark so you can display and see the world at every moment. In addition, once built the set spins, a first for a LEGO globe at …

Read More »

Exploding Kittens promotes Carly McGinnis to President 


Exploding Kittens, the tabletop game creator, has announced that Carly McGinnis, Head of Production, Sales and Logistics at the company, has been promoted to President. In her new role she will be overseeing the day-to-day operations of the company including the production and logistics of physical games as well as …

Read More »

Vivid Goliath partners with Lansay to relaunch Sky Dancers

Nineties’ toy sensation Sky Dancers are back. Flutter-and-fly fairies Fuschia Fantasy (below), Coral Cutie and Purple-Licious will make their return in July 2022,  supported by a marketing campaign encompassing PR, TV and digital campaigns alongside a celebrity launch event.  The celebrity event will drive nationally relevant mass brand awareness at …

Read More »

Playmobil debuts Mini Cooper

Symbolising the style and spontaneity of 1960s culture, the Mini Cooper is a much-loved classic of British design – now captured in a miniature PLAYMOBIL format that kidults and kids will love. The Mini Cooper from PLAYMOBIL (L 18.5cm x D 10cm x H 8cm) features authentic details such as …

Read More »