Tag Archives: news

“The desire for the buzz of an event is huge” | Spielwarenmesse counts down to its in-person return

Spielwarenmesse is feeling encouraged by responses to an industry-wide survey that found that over 75 per cent of respondents will be heading to the Nuremberg trade show when it makes its in-person return next year. The team recently conducted a survey among previous visitors to the toy industry event with …

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Licensing Expo Virtual’s On Demand Content goes live ahead of show’s launch next week

The on-demand content surrounding this year’s Licensing Expo Virtual has now gone live, with the show scheduled to take place only one week from now, when it will play host to some 3,000 confirmed digital meetings. Slated to take place from August 24th to 26th and produced in partnership with …

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Funko EMEA appoints regional sales director to spur its ‘phenomenal European takeover’

The pop culture specialist, Funko has bolstered its EMEA sales management team with the appointment of the former MGA Entertainment sales director, Karen Athill. Joining the European arm of the US headquartered collectables specialist, Athill takes on the role of regional sales director, where she will lead the regional sales …

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University Games and The Lagoon Group bolster sales and marketing divisions

The games, puzzles, and gift specialists, University Games and The Lagoon Group have made two key appointments, expanding both its sales and marketing departments as the firm eyes continued growth. The team has welcomed Victoria Reece (pictured left) to the position of marketing assistant as it looks to strategically develop …

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Toikido strikes global master partnership with Boneloaf’s gaming IP Gang Beasts

Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts. The new pairing marks the second …

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Rubies details its Fall in Love with Halloween marketing campaign for fans and retailers

The dress up and costumes specialist, Rubies is preparing to debut a new marketing initiative this spooking season, detailing its new Fall in Love with Halloween campaign. A special Halloween marketing drive, the campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ …

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Moose Toys expands its Bluey toy line to meet high demand from fans worldwide

Moose Toys is continuing to expand its Bluey toy line in order to meet the high demand for products and play-sets by parents and kids, reflective of the ‘cultural zeitgeist that the preschool series has captured’ the world over. Produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting …

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The Toy Retailers Association confirms date of DreamToys 2021 grand unveiling

The 2021 DreamToys list of predicted top toys for Christmas will be unveiled in full on Wednesday, November 3rd, the Toy Retailers Association confirmed last week. Just as was adopted last year, in the face of the government restrictions and safety measures taken amid the pandemic, the TRA will continue …

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Character Options’ Character Kidz Big Weekend hailed ‘biggest and best to date’

Character Options has hailed its virtual kids’ influencer event, Character Kidz Big Weekend its biggest and best to date, having witnessed the three day virtual event ‘create a huge buzz’ across YouTube, TikTok, and Instagram earlier this month. Junior content creators across the social media stratosphere reviewed some of the …

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Guy Rooney tapped for newly created Zapf Creation sales director role

The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise. Reporting to UK managing director of MGA …

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