Tag Archives: news

App game Crossy Road is eyeing collectables in new licensing push

The global gaming company, Hipster Whale, has appointed Melbourne based licensing agency, Black Mint Licensing to represent its key brands Crossy Road and Piffle on the international market. Crossy Road has enjoyed over 200 million downloads since its launch, and generated over $10 million in the first three months of …

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“Disney+ will be a standout in the market,” says firm as more content is revealed

Disney+ marks a “bold step forward in a new era for the company,” is the message to emerge from the official launch details of Disney’s new streaming service. The new platform will launch on November 12th this year armed with content from the worlds of Marvel, Pixar, classic Disney, Star …

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Little Tikes celebrates early success for Play Big tour with kids and families

Little Tikes is celebrating the success of its first two stops of the Play Big UK tour this spring, having already seen around 5,000 adults and children engage with the brand in its milestone anniversary campaign. Families at intu Lakeside and Westfield White City shopping centres were welcomed to the …

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Hasbro’s Greg Miller named senior vice president of baby brands at Tomy International

Tomy International has tapped the former American Greetings and Hasbro executive, Greg Miller for the position of senior vice president of baby brands in the US. Miller brings more than three decades of consumer product expertise to his new role, where he will assume leadership over The First Years, Boon …

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Egmont and WowWee launch first issue of Fingerlings magazine

Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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Aurora World renews exclusive YooHoo deal with Chessington World of Adventures

Aurora World has renewed its exclusive YooHoo sponsorship campaign with the popular UK family attraction, Chessington World of Adventures Resort. The new agreement will extend the initiative for a further two years. It follows an already highly successful two year stint for the brand that focused on the resort’s popular …

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Improving rights of children in toy-making business is regulator’s next mission

The Ethical Toy Program has made a move to advance the rights of children of migrant workers in the global toy industry through a new partnership with Save the Children. This new partnership will broaden well-being programmes to support migrant parent workers and launches a webinar series exploring innovation, opportunities …

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Moose Toys taps industry veteran James Knight for GM of design

Moose Toys has tapped industry veteran, James Knight for the role of general manager of design for its boys, youth electronics, licensed and pre-school categories. The former LEGO, Spin Master, Mattel and Hasbro man has held senior positions with some of the industry’s biggest players over the past 20 years, …

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Spin Master: This is going to be a big year for Monster Jam at retail

This is going to be a big year for Monster Jam, is the message Spin Master is hammering home this season as the toy firm details an extensive retailer support campaign in line with its toy launch this spring. Doubling down on its efforts to encourage and inspire retailers this …

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