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Tag Archives: news

UK’s littleConcepts names exclusive distributor for Candylab Toys range of stylised toy cars

The UK distributor littleConcepts has detailed an ongoing and exclusive partnership with the Brooklyn-based toy company Candylab Toys to bring the firm’s range of around 60 stylised wooden toy cars to the UK and Ireland. The first stock is due to arrive in August this year, with a planned launch …

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Pre-school series True and the Rainbow Kingdom eyes toys and games amid new licensing plans with bRAND-WARD

The children’s entertainment unit, Guru Studio, has tapped bRAND-WARD as its exclusive licensing agent for the hit pre-school series, True and the Rainbow Kingdom. Under the new deal, bRAND-WARD will represent the property across the UK and Ireland as it looks to build a licensing programme spanning toys and games, …

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Indoor Kingdoms prepares for Kickstarter launch with inflatable playhouses for the home

A new Kickstarter campaign is preparing for launch with one mission in mind: to bring outdoor inflatable and bouncy castle play into the home and limited spaces with its own Indoor Kingdom concept. Developed by the team at Bigger Than Life Advertising, a specialist in the giant event and experiential …

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Mattel names former Campbell Soup executive Anthony DiSilvestro its new chief financial officer

Mattel has appointed the former Campbell Soup Co. executive Anthony DiSilvestro to the role of chief finance officer, following the conclusion of an investigation into accounting issues that saw the toy company restate its past earnings. DiSilvestro will replace Joseph Euteneuer whose departure from the firm was detailed in October …

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K-Blings collectables launch success takes Wow! Stuff by surprise

Wow! Stuff is celebrating the success of K-Blings, a new collectable range that, despite launching into ‘a crowded and competitive market,’ has taken the firm by surprise with its ‘super rate of sale.’ K-Blings is billed as ‘the collectable that lives on your cable,’ and was launched at the tail …

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TIE pushes for new laws for online marketplaces as report uncovers toy safety concerns across EU

A new report by Toy Industries of Europe has made the striking discovery that 97 per cent of almost 200 toys bought from third-party sellers on four online marketplaces in Europe did not comply with the strict EU toy safety regulations. The report – EU Toy Safety: The problem of …

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Pandemic “accelerates new forward-looking measures” among toy shops and manufacturers, says Spielwarenmesse

Almost ten per cent of brick and mortar toy retailers across Europe have created new online stores in the bid to outplay the global pandemic and continue to reach their customers throughout lockdown, according to the results of a new survey from Spielwarenmesse. The team behind Nuremberg’s Spielwarenmesse toy fair …

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Hasbro brings its toy and games recycling programme to the UK with TerraCycle

Hasbro has expanded its toy and games recycling programme to the UK in an extension of its partnership with TerraCycle, a leader in recycling hard-to-recycle waste through a nationwide programme spanning all of Hasbro’s toys and games. The new UK based programme will mean consumers can collect and drop-off their …

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Epoch Making Toys supports indie retail with Muddleit partnership for Sylvanian Families and Aquabeads

EPOCH making toys is continuing to support its independent retailers by appointing Muddleit as a new distributor for its collectible range, Sylvanian Families and number one craft kits brand, Aquabeads. Muddleit is an established distributor within the industry, also stocking the latest, top-selling toy ranges for Disney’s Frozen 2 and …

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Tonies launches two new characters to its popular children’s audio system

The popular children’s audio system Tonies is continuing to bolster its line up of screen-less storytelling characters with the addition of two new Tonies figures to the range in the form of the Playtime and Action Songs 2 Tonie, and the Creative-Tonie Fairy. Classic children’s songs such as Supercalifragilisticexpialidocious, the …

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