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Tag Archives: news

Ridley’s Games signs major new partnership with Disney for multi-title roll-out

The design-led gifting company, Wild + Wolf has signed a new partnership with Disney to bring a cast of popular Disney, Pixar, Marvel, and Star Wars properties to its Ridley’s Games portfolio this year. Marking the first licensed range for the growing games brand, the product collection will consist of …

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Hasbro launches Bring Home the Fun platform for kids and families staying indoors

Hasbro has detailed the launch of its Bring Home the Fun platform, a global initiative created in light of the COVID-19 pandemic and offering kids and families a platform of content to inspire play and activities while at home. Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including …

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Alpha Group UK makes award-winning Super Wings learning resources available for home schooling

Alpha Group UK has been awarded recommended status by iChild for its Super Wings national pre-school campaign which ran during autumn winter 2019. As a support for parents, key workers and families balancing home schooling, the brand is now making the learning resources available for free download, during these unprecedented …

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Jazwares acquires Kellytoy and strengthens position in plush market

Jazwares has acquired a majority stake in Kelly Toys Holdings and Kelly Amusement Holdings, the award-winning manufacturer of plush toys in the US, in a move that will strengthen Jazwares’ position in the respective market. Kellytoys is headquartered in Los Angeles, California. The move will see Jonathan Kelly serve as …

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Magic Light Pictures secures another award win for animated adaptation Zog

Magic Light Pictures’ animated adaptation Zog has scooped the International Emmy in the Kids Awards Best Animation category at this year’s International Emmy Kids Awards. The most recent accolade follows Magic Light’s win in the same category at the International Emmy Kids Awards in 2018 with Revolting Rhymes, and marks …

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Asmodee Entertainment stikes deal with Dark Horse Comics to develop tabletop art book series

Asmodee Entertainment is secured a new partnership with Dark Horse Comics to create a series of licensed art books for three of the tabletop gaming titan’s leading gaming properties. Under the new deal, Dark Horse has tapped into Asmodee’s portfolio of over 300 gaming IPs to curate a collection of …

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Melbot Studios secures Kickstarter funding for AR kawaii pet care toy in 24 hours

Melbot Studios has joined the Kickstarter elite, having secured 100 per cent of its target funding in just 24 hours of its Melbits campaign going live on the crowdfunding platform. The Spanish tech toy studio took to Kickstarter last month with a project to bring virtual and physical pets together …

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Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Opinion: In times of anxiety, I turn to board games and puzzles – Rachel Lowe

As ToyNews readies to celebrate the explosively exciting and ever-innovative board games and puzzles scene in its April issue – available to read online now – we give the floor to Rachel Lowe, MBE, as she delves into the reasons why in a time of global crisis, there’s a lot …

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