Tag Archives: news

Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Big Potato and Turbo Punch party game Muffin Time hits Kickstarter goal in 53 minutes

What can only be described as a Millennial menagerie between Big Potato Games and the media production company Turbo Punch resulting in the launch of the new party game, Muffin Time, stormed its way to success on Kickstarter this week, hitting its crowdfunding goal of £10k in just 53 minutes. …

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Sequin Art launches sector’s first disability representative craft kit in Toy Like Me partnership

The Norfolk-based toy and crafts company, Sequin Art, has become the first of its kind to answer the campaign call from Toy Like Me for a better disability representation within the sector. Through its partnership with the not-for-profit arts and play organisation that celebrates disability representation in the toy box, …

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Numskull launches new TUBBZ collectables and its a pop-culture licensing dream

Numskull Designs is answering the call of the geek movement with the launch of a new, multi-licensed series of collectable, cosplaying duck figurines. Yes, it’s a sign of the times and it doesn’t really get much nerdier than this as Numskulls joins the thriving collectables scene with its very own …

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Autumn Fair 2019 outlines its educational Theatre line-up

Autumn Fair 2019 will play host to three unique Theatres at its September outing as part of its educational track that will better inform visitors and encourage innovation at retail. With import and export skills a central driver for growth for many retailers, a new and dedicated Sourcing Theatre will …

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As video game IP rises in the toy space, BLE details first gaming activation partners

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Numberblocks and Alphablocks build base in toy space with Hasbro UK Play-Doh partnership

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh …

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Mattel unveils Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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Hasbro rolls its TerraCycle toy recycling programme out to France and Germany

Hasbro has expanded its toy and game recycling programme, in which used toys are turned into materials for play spaces, plant pots and park benches, to France and Germany with further plans to launch in Brazil later this year. The move marks an extension of its ongoing partnership with TerraCycle, …

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LEGO Hidden Side AR building kits “will bridge generations” as toymaker teases plenty more to come

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

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