Tag Archives: news

Going to BLE? Here’s 35 things you don’t want to miss at this year’s show

If you’re willing to believe that we’re a third of the way into September already, you’re most likely more than aware that Brand Licensing Europe is just around the corner. Blink, and next you’ll know, you’ll be three pints deep at the opening night drinks and wondering what the next …

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Alpha Group UK’s TerraSect is back ‘by unprecedented consumer demand’

Alpha Group UK has brought back its Christmas 2018 sell-out sensation, TerraSect, just in time for the A/W19 season, as it looks to stamp its presence on the RC sector with its own ‘innovative technology.’ As the company expands its RC toy range, it remains optimistic that the product can …

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The Entertainer taps Carousel PR for consumer and corporate public relations

The family-owned high street toy retailer, The Entertainer, has turned to Carousel PR to manage its consumer and corporate public relations, supporting the operation’s 171 stores across the UK, as well as its online platform TheToyShop.com. The brief comes at a very exciting time for The Entertainer as the business continues to build its brand and …

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Anna Knight promoted to vice president of Global Licensing Group

Informa Markets has promoted Anna Knight – the name behind Brand Licensing Europe – to vice president, Global Licensing Group, following two months as interim managing director for the division. Knight has worked for Informa Markets (formerly UBM) for 10 years, most recently holding the position of event director for …

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Tom Hanks to take on role of Mattel’s Major Matt Mason in another toy film adaptation

Tom Hanks is casting aside the cowboy hat so familiar from the Toy Story franchise and donning the space suit, this time to play the role of an astronaut in an entirely different, big bucks toy movie. Amid the current Hollywood trend to adapt almost every toy brand into a …

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Airfix celebrates 40 years of the Motörhead album Bomber with special Heinkel model

Hornby Hobbies’ popular Airfix brand is marking the 40th anniversary of the rock band Motörhead’s third studio album, Bomber, with a specially licensed version of its latest Heinkel 1:72 scale model. Emblazoned with the ‘Bomber’ markings, the anniversary edition of the model will arrive with a specially created Anniversary box …

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Paddington on Ice to land at Hyde Park Winter Wonderland this year

Perennial family-favourite, Paddington is venturing to Hyde Park’s Winter Wonderland this November to make his UK debut in the live show, Paddington on Ice. Following its incredible success at Germany’s largest theme park, Europa-Park, Paddington will be gliding onto the ice from Thursday, November 21 2019. The 45-minute show will …

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Jakks Pacific receives additional expression of interest

Jakks Pacific has received an additional, non-binding expression of interest to acquire all of the shares of the company’s common stock, the firm has detailed in an official press release. It was made for an indicated price of between 85 and 90 cents per share. The announcement follows speculation that …

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Ridley’s Games scores audience of 1.6million in money-can’t-buy marketing win

Wild & Wolf celebrated some money-can’t-buy kind of coverage for its toy and games brand Ridley’s Games this summer, when it appeared not only on Chris Evans’ Breakfast Show on Virgin Radio, but also on influencer Zoella’s Day in the Life Youtube video. On August 29, Wild & Wolf’s Ridley’s …

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Barbie teams with Virgin Atlantic to encourage girls into careers in aviation

Mattel and Barbie UK have teamed up with the talents at Virgin Atlantic to showcase to and encourage girls into the variety of careers within STEM and aviation through the launch of three one-of-a-kind dolls: pilot, engineer and cabin crew. Current statistics from the Women’s Engineering Society indicate that only …

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