Tag Archives: news

Ravensburger rolls out major marketing campaign for BRIO

Ravensburger has started rolling out its biggest ever marketing programme for the BRIO brand. Centrepiece to the multi-faceted campaign is the first TV advertising activity celebrating the BRIO World. The heavyweight broadcast campaign began at the start of November and will run throughout the countdown to Christmas. Two spots have …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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Mothercare staff denied redundancy pay as UK retailer collapses

Staff at the collapsed UK retailer Mothercare will receive nothing in redundancy pay, it has emerged, as the business made clear its plans to enter administration just weeks ahead of the Christmas season. Workers have instead been advised to apply for statutory redundancy by visiting the Government’s website. This follows …

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One third of US parents unaware of the dangers surrounding counterfeit toys

Almost one third of US parents remain unaware to the dangers and numbers of counterfeit toys being sold on major online marketplaces, according to a new survey commissioned by the Toy Association. The results have uncovered a blind spot in modern consumer habits, through which  fraudulent toys that could be …

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Trunki teams with Halfords to launch first Balance Bike and Scooters range

Trunki has partnered with Halfords to launch its first range of Trunki Balance Bikes and Scooters, a new line that can be ridden, towed, folded and carried. Designed by Rob Law, the brains behind the original Trunki ride-on suitcase concept, the products are available exclusively at Halfords. The partnership was brokered …

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West Design Products names Kent’s fastest growing business in MegaGrowth 50 list

The arts and craft, education, toy and stationery specialist, West Design Products has been named as one of Kent’s fastest-growing businesses in this year’s MegaGrowth 50 list. Organised and managed by the KM Media Group, businesses are ranked by increase in turnover over the last three financial years. Having previously …

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Marbel positions for growth with new UK headquarters and new team

The UK toy distributor, Marbel, has officially opened its new offices, following a relocation of its UK headquarters to Leicestershire. The new HQ opened its doors on November 4 this year. With the move comes a new team for Marbel, this includes customer service, marketing and finance staff all “ready …

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Fundamentally Children launches the Christmas Good Toy Guide 2019

Around 65,000 printed copies of the Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via three channels, including The Sunday Times, NCT, and the Good Toy Guide testing network. This year’s distribution shows a 1300 per cent increase on the 5,000 distributed …

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LEGO celebrates 30th anniversary of Tim Burton’s Batman with 1989 Batmobile

LEGO has unveiled the latest product in its ongoing partnership with Warner Bros and DC Comics with the launch of the brick recreation of the 1989 Batmobile. Based on the now iconic vehicle of choice from the classic film, this latest rendition of the Batmobile – a fine recreation of …

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Spring Fair boosts global retail programme with international Sourcing sector

Christmas may well be blocking the view for the moment, but Toy Fair season is well and truly on the horizon with 2020 just around the corner, and already Spring Fair is making moves to evolve its popular Birmingham show with its latest initiative. The annual home and gift retail …

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