Tag Archives: news

Spielwarenmesse celebrates successful World of Toys at Hong Kong Toys and Games Fair

Spielwarenmesse eG is celebrating the success of its annual World of Toys Pavilion, hosted at the Hong Kong Toys & Games Fair, marking the 12th successful year for the platform that highlights the products of 27 exhibitors from across 13 countries. The Hong Kong Toys & Games Fair took place …

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The annual Toy Trust Media Auction is now open for advance bids

The annual Toy Trust Media Auction is now open and advance bids are welcome ahead of the final auction that will take place during the Toy Industry Awards night on Tuesday, January 21st. The auction will close at 3pm on Thursday, January 23rd. As the second largest fundraising activity for …

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Norton PR and ChizComm form strategic alliance for US and Canada

The UK kids market, family and licensing PR agency, Norton PR and Marketing is embarking on a new partnership with the Toronto and New Jersey-based agency ChizComm across new and existing clients. Recognised by many as the largest purchaser of children’s media across traditional and emerging platforms (TV, OTT, VOD, …

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Generation Media awarded Gold Accreditation from Investors in People Standard

Generation Media has been awarded Gold Accreditation from the internationally recognised Investors in People, a standard that awards company’s practices and outcomes in three areas: leading, supporting, and improving. Achieving The Standard is a recognised sign of excellence – a holy grail of the employer – as it recognises those …

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Zimpli Kids goes recyclable with its own eco range of products

Zimpli Kids has launched its own new Eco range of products, a line of 100 per cent recyclable children’s products featuring its popular Gelli and Slime Baff ranges. All boxes, leaflets, and bags in the Zimpli Eco range are fully recyclable. For this new range, Zimpli have moved from plastic …

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Clementoni launches 100 per cent recycled toy range for babies

The learning and play specialist, Clementoni, has launched a new line of toys made from 100 per cent recycled materials under the Baby Clementoni Play for Future brand name. The move comes as greater demands continue to be asked of toys companies and the products they develop towards meeting sustainability …

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Marbel rebrands as Toynamics UK & Ireland as relocation brings in new team

Marbel has rebranded as Toynamics UK and Ireland, following the company’s decision to move its operations from Cornwall to Leicestershire. With the move, the company has brought in a new team of personnel. Toynamics is a multi-brand distributor which is a wholly owned subsidiary of Hape Holding and becomes the …

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Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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