Tag Archives: news

IMC Toys confident that Bloopies Shellies will be “an absolute success” in 2020

IMC Toys is confident that its newest launch – a range of mermaid collectables called Shellies – will be nothing short of “an absolute success” for 2020. The miniature mermaid collectables were revealed at London Toy Fair in January where they reportedly received ‘a great response from customers’. Following on …

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Coronavirus: Delayed re-opening of China’s factories will ‘have big impact on global economy’

Further delay to the reopening of the Chinese factories closed for quarantine over the coronavirus outbreak has stoked fears over the impact to be had upon the global economy. Across China, various provinces have posted different dates for an extended shutdown of operations and factories as the coronavirus outbreak continues …

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New York Toy Fair 2020: Headstart International readies to launch its new sustainable plush line

The Australia-based global toy company, Headstart International, is preparing to bring its newest range of sustainable plush characters, Resoftables, to New York Toy Fair later this month. Resoftables is billed as a collection of ultra-soft plush animals, each produced from 100 per cent recycled plastic bottles, ‘offering consumers an eco-friendly …

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Spin Master taps Animaccord as global distribution partner for new animated series Super Dinosaur

Spin Master has tapped the international media and licensing specialist, Animaccord, to distribute the first season of the Super Dinosaur – the entertainment company’s latest animated property – across a number of international territories. 26 episodes of Super Dinosaur will be distributed to Russia & CIS, Eastern Europe, Baltic countries, …

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Rubie’s Masquerade is developing a Sesame Street fancy dress and accessories range

Fans of Sesame Street can now dress up as their favourite characters, including Elmo and Cookie Monster, thanks to a new range of dress up and accessories from Rubies Masquerade. The European agency, Bulldog Licensing – which manages the consumer products programme for Sesame Street in the UK and Eire …

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LEGO partners with Chronicle Books to launch new adult titles and jigsaw puzzle

LEGO has partnered with the book publisher Chronicle to launch a collection of official LEGO titles, aimed at the toy brand’s audience of adult fans. The range is scheduled to launch this April and will consist of three titles: LEGO Still Life with Bricks: The Art of Everyday Play, LEGO …

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MGA Entertainment hosts thousands of LOL Surprise fans at #Hairvibes launch in Manchester

More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls. The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans …

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Brazilian toy industry projected to hit six per cent growth after successful 2019

While the narrative of the UK’s toy scene reads more like a Stephen King novel than a Mills & Boon, right now, the international space is showing a resolve – and even growth – in the Brazilian market. According to the Brazilian Association of Toy Manufacturers – or ABRINQ – …

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Egmont is launching a new Milkshake! magazine for early years audiences

Egmont Publishing is to launch a new Milkshake! magazine later this month, bringing Channel 5’s multi-platform pre-school brand back to the publishing sector. During its day-part, Milkshake! is the top performing TV segment on a free-to-air channel and is currently experiencing a 15 per cent growth in kids’ viewership year …

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Ricky Zoom lands second series for November 2020 as first products ready for launch

Following a successful debut at the end of 2019, Entertainment One’s international animated hit, Ricky Zoom has landed a second series, slated to air as soon as November this year. Ricky Zoom raced to success and achieved ‘outstanding ratings’ in multiple markets and across several platforms. It is currently a …

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