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Tag Archives: news

Menkind to open concessions within select Debenhams stores across the UK

The gifts and gadgets retailer, Menkind has detailed its plans to open a series of 23 concessions within selected Debenhams stores across the UK. The retail brand is kicking off the plans from the start of this October. With all Menkind stores having recently reopened after the lockdown period, the …

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IMC Toys strikes new partnership with Nickelodeon for Cry Babies Magic Tears

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …

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Hasbro taps into ’80s nostalgia as it crowdfunds the relaunch of HeroQuest

Hasbro is looking to resurrect the popular fantasy, role-playing game of the 1980s, HeroQuest, by turning to its legions of fans to help crowdfund the project via the global toy maker’s own crowdfunding platform, HasLab. The game, a reboot of the 1989 tabletop originally developed in a partnership between Milton …

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Spin Master Entertainment’s The Mighty Express makes global Netflix debut

Spin Master Entertainment has made company history with the launch of its first straight-to-Netflix series, Mighty Express, a new CG animated pre-school series that is rolling onto Netflix globally from today. The launch of the new show marks the 11th children’s franchise to be developed by the children’s entertainment company. …

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Craft Buddy is ramping up its UK retail partnership with Norton PR campaign

The arts, crafts, and hobby specialist, Craft Buddy is ramping up awareness for its popular Crystal Art brand ranges through a new targeted B2B campaign for 2020 and 2021. Already firmly placed within toy, gift, and hobby markets across Europe, Craft Buddy is looking to expand the Crystal Art brand …

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TOMY celebrates surge in sales as UK families embrace arts & crafts ahead of National Doodle Day

The international toy firm, TOMY, is preparing to celebrate National Doodle Day in style this September 25th, highlighting the products that it believes will be topping the wish lists of kids and families taking part in the artistic action this year. The firm believes that National Doodle Day, a day …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

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AIS Play-Room names Rosie Marshall its new head of toys and children’s gifts

The former Toys R Us and Boswells Department Store buyer, and toy industry buying expert, Rosie Marshall has taken on the role of head of Play-Room, the toy and children’s gift division of AIS. Marshall’s appointment follows the announcement earlier this year that long-standing director, Miles Penhallow is to take …

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