Tag Archives: news

Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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MGA Entertainment promotes Martin J Elliott to chief financial officer as Stephen Schultz steps down

MGA Entertainment has promoted Martin J. Elliott to the role of chief financial officer effective immediately, succeeding Stephen Schultz who is stepping down but will maintain an advisory role at the firm until the end of the year. In his new position, Elliott will report directly to CEO and founder …

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Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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Moose Toys taps Playtime PR as its first fully retained UK agency

Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK. Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the …

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Spin Master launches season two of Bakugan: Armoured Alliance in the US with expanded toy lines

Spin Master has detailed the US launch of its Bakugan: Armoured Alliance, the second season of its popular anime series which is part of its global Bakugan franchise encompassing toys, a card game, and a mobile app. Produced by Spin Master Entertainment, season two of the anime adventure series launched …

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Licensing specialist Martin Withers takes up sales director role at Pyramid International

The licensed gifts specialist, Pyramid International has welcomed martin Withers to the role of sales director, joining the team from Spearmark International where he served as commercial director for 15 years. Withers joins the team with vast experience and understanding of the licensing industry, with a particular focus on housewares …

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Flair Just Play bolsters marketing team with appointment of Charlotte Rodgers

Flair Just Play has welcomed a new member to the marketing team in the form of Charlotte Rodgers who is taking up the role of marketing manager for the Just Play brands portfolio. Under her remit will be Just Play portfolio brands such as PJ Masks, Hairdorables, and Spirit Riding …

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Acamar Films launches monthly Bing magazine with Redan following successful one-shot title from Kennedy Publishing

Acamar Films has signed Redan Publishing to launch a new stand-alone monthly magazine for its popular animated IP, Bing. The move follows the successful launch of the one-shot Bing title from the UK’s Kennedy Publishing. Out now, Kennedy Publishing’s Everything Bing is a one-shot stand-alone magazine featuring activities such as …

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Kids Insights launches its Global Insights Reports with the appointment of Utku Tansel

Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March. The reports will be based on Kids Insights surveying …

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44 Cats season two to roll out globally on Nickelodeon this Q3

44 Cats, the popular children’s series from the European animation powerhouse, Rainbow, is ready to launch its second season to the global stage, making its debut on Italy’s Rai Yoyo channel this week. Pay TV partners Discovery Kids and Nickelodeon will begin broadcast of the second season to audiences across …

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