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Tag Archives: news

Zuru teams with celebrity Fortnite gamer Ninja for new X-Shot blaster range

Zuru has detailed the latest growth plans for its blaster IP, Zuru X-Shot by collaborating with the famous gamer and Fortnite player, Ninja.  The limited-edition line of X-Shot Ninja dart blasters will launch this autumn. Five custom items will be available in the range, including Stealth, Quick Scope, Turbo Strike, …

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Egmont and Nickelodeon bring Nella to kids’ magazines with Showcase special

Egmont Publishing has themed its latest issue of Showcase magazine all around the popular Nick Jr. television series, Nella the Knight, as it looks to deliver a message of empowering girls this summer. This exclusive issue of Showcase magazine will introduce readers to Nella’s kingdom through stories, snap cards, Princess-themed …

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Re:creation completes acquisition of Mightymast Leisure

Re:creation Ltd has completed the acquisition of Mightymast Leisure Ltd, an industry leader in the world of games and sports equipment. Established for over 30 years, Mightymast has a global reach, supplying its catalogue of innovative products across a variety of retail channels including on the high street, online and specialist …

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Basic Fun named UK and American master toy partner for Care Bears

Three decades on from having made their first appearance, the Care Bears are on course to delight a whole new generation of youngsters, thanks to a new master toy partnership with Basic Fun. The Florida-based toy and novelties company has been handed the UK and North American master toy rights …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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More than 200 Boots stores in the UK face closure

More than 200 Boots stores across the UK could be closed in a cost-cutting move currently being explored by its American owners, Walgreens Boots Alliance. The shops – largely in areas where more than one Boots store is operating – are under review for possible closures. The review will take …

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Fashion doll brand Designafriend is getting its own animated series

The fashion doll brand Designafriend is getting its own animated series, thanks to a new collaboration with 3Megos and Brands with Influence. The deal was announced at London’s Distoy where Kid Kreations, the team behind the Designafriend brand, cited the increased demand for toy brands to be set in a …

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Wild & Wolf’s Petit Collage takes Recommended seal in Parents’ Choice Awards

In a double-whammy, Wild & Wolf’s eco-friendly children’s gifts and toys brand Petit Collage has been handed a Recommended seal at the 2019 Parents’ Choice Awards, as well as shortlisted in the 2019 Junior Design Awards. The brand’s own Shine Bright Magnetic Play Sets range garnered recognition at the Parents’ …

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Hasbro unveils The Lion King Mighty Roar Simba in its latest Disney collaboration

If you thought Hasbro’s Furreal range of doe-eyed animatronic characters couldn’t get any cuter, think again – because it’s only gone and pulled this little number off. The global toymaker has detailed a new partnership between its own Furreal brand and Disney’s The Lion King, to launch Disney’s The Lion …

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Powerpuff Girls land in Burger King for global toy promotion

The original ambassadors of girl power continue to celebrate 20 years of saving the world through a new partnership with Burger King that sees the arrival of four exclusive Powerpuff Girls toys. Cartoon Network Enterprises has secured a new promotion with the global food chain to introduce the four exclusive …

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