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Tag Archives: news

Aurora World secures month-long Moomin campaign with John Lewis

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

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Board Game Club celebrates fifth birthday with fastest filling event to date

Board Game Club celebrated its fifth birthday with its fastest-filling event to date last Thursday, April 4th reaching maximum capacity in just 29 minutes of opening its doors at Soho’s Century. Guests enjoyed not only a menu of old favourites and brand new games from a host of inventors all …

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Learning Resources names Michael Radzio its new head of sales

Learning Resources has named the former Goliath, Clementoni and Jumbo Games personality, Michael Radzio as its new head of sales, crediting him with a ‘wealth of knowledge and experience in the international toy market. In his new role, Radzio will be responsible for developing and growing trade, retail and e-commerce …

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LEGO, Hasbro and Funko join $5million donation for Avengers Universe Unites charity launch

LEGO, Hasbro, Funko and Amazon have donated over $4 million in Avengers: Endgame toys and products to the Starlight Children’s Foundation, an initiative that will see the haul sent to children’s hospitals across the US. The donation was made as part of the launch of Avengers Universe Unites, a charity …

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Intu Metrocentre welcomes UK’s first Angry Birds adventure gold attraction

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

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Iron Maiden and Motorhead launch official puzzle ranges

Jigsaw puzzling has gone rock n roll… Well, heavy metal to be precise. And it’s all thanks to the efforts of the UK firm Zee Productions and its range of Iron Maiden, Priest, Motorhead and Slayer themed puzzles. The fledgling toy firm has paid tribute to some of the gnarliest …

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Thunderbirds Are Go toy line launches across Australia and New Zealand

ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …

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Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign

Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …

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