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Tag Archives: news

Learning Resources celebrates 25 years of innovating educational play

Learning Resources, the company that started out on the living room floor in a house in King’s Lynn, is celebrating 25 years of business this year. The team marked the company’s anniversary with a local celebration in King’s Lynn, which included a ukulele band and a Punch and Judy show. …

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Mattel celebrates first female Grand Prix winner in fight against gender stereotyping

Mattel is once again looking to tackle the issue of gender stereotypes, this time by putting the power of its popular Matchbox brand in the hands of those least likely to play with them, girls. In both celebrating International Women’s History Month while hoping to break down gender stereotype barriers, …

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Jazwares named master toy partner for US YouTube star Blippi

Jazwares has been named the master toy partner for the popular YouTube star Blippi, charged with building a line around some of the online character’s most watched content and opening experiences. The new range will span collectable blind bags, figures, vehicles, play-sets, plush, novelties, musical instruments, bath toys and more. …

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Hot Wheels’ construction toy meets video game TechMods is on Indiegogo now

Mattel has turned its attention to the crowdfunding platform, Indiegogo to launch its new connected play offering, Hot Wheels TechMods Accelo GT. The latest in the firm’s endeavours to capture the connected play audience, the concept, launched under the Hot Wheels banner is recognised as the first buildable RC car …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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More than 800 companies donate to Spielwarenmesse’s charity support campaign

Around 800 companies who exhibited at Spielwarenmesse earlier this year have made donations spanning cuddly toys to traditional board games to numerous welfare institutions in and around Nuremberg, as well as SOS Children’s Villages across Germany. The donations – made following this year’s successful Spielwarenmesse in February – filled more …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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Disney-Pixar release latest Toy Story 4 trailer

Disney has released the second full-length trailer for this summer’s Toy Story 4, offering audiences a better idea of just who Duke Caboom – the daredevil bike riding toy voiced by Keanu Reeves – really is. Toy Story’s famed collection of original toys, including Woody, Buzz Lightyear and the Potato …

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Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with Nick Jr. The strategic campaign will now run until the end of October this year. Creating bespoke idents for the coveted evening slot of 5pm to 7pm, Playmobil’s advertising placements will appear on Nick Jr. and …

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Green Board Games takes headline sponsor at AKO charity’s Autism’s Got Talent

Green Board Games has further supported the Anna Kennedy Online Charity, having taken headline sponsorship of the organisation’s annual hit production Autism’s Got Talent. The event took place on Saturday, May 4th. Held at The Mermaid Theatre in London, Autism’s Got Talent presented a showcase of performances from adults and …

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