Tag Archives: news

LEGO launches classic look Mickey Mouse and Minnie in latest Disney partnership

The classic look Mickey Mouse and Minnie are to be immortalised in brick form, thanks to a new partnership between Disney and LEGO that will see the Danish toy company launch new building sets depicting the animated icons in their original style. With this new construction set, fans can re-live …

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#ToyLikeMe lands pre-school series MixMups to give disability better visibility on screen

A new pre-school, stop frame animated TV series that highlights the importance of giving disability better visibility on screen and in children’s entertainment and media is going into production. Called MixMups, the series concept was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign that has been …

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UK’s littleConcepts names exclusive distributor for Candylab Toys range of stylised toy cars

The UK distributor littleConcepts has detailed an ongoing and exclusive partnership with the Brooklyn-based toy company Candylab Toys to bring the firm’s range of around 60 stylised wooden toy cars to the UK and Ireland. The first stock is due to arrive in August this year, with a planned launch …

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Pre-school series True and the Rainbow Kingdom eyes toys and games amid new licensing plans with bRAND-WARD

The children’s entertainment unit, Guru Studio, has tapped bRAND-WARD as its exclusive licensing agent for the hit pre-school series, True and the Rainbow Kingdom. Under the new deal, bRAND-WARD will represent the property across the UK and Ireland as it looks to build a licensing programme spanning toys and games, …

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Indoor Kingdoms prepares for Kickstarter launch with inflatable playhouses for the home

A new Kickstarter campaign is preparing for launch with one mission in mind: to bring outdoor inflatable and bouncy castle play into the home and limited spaces with its own Indoor Kingdom concept. Developed by the team at Bigger Than Life Advertising, a specialist in the giant event and experiential …

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Mattel names former Campbell Soup executive Anthony DiSilvestro its new chief financial officer

Mattel has appointed the former Campbell Soup Co. executive Anthony DiSilvestro to the role of chief finance officer, following the conclusion of an investigation into accounting issues that saw the toy company restate its past earnings. DiSilvestro will replace Joseph Euteneuer whose departure from the firm was detailed in October …

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K-Blings collectables launch success takes Wow! Stuff by surprise

Wow! Stuff is celebrating the success of K-Blings, a new collectable range that, despite launching into ‘a crowded and competitive market,’ has taken the firm by surprise with its ‘super rate of sale.’ K-Blings is billed as ‘the collectable that lives on your cable,’ and was launched at the tail …

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TIE pushes for new laws for online marketplaces as report uncovers toy safety concerns across EU

A new report by Toy Industries of Europe has made the striking discovery that 97 per cent of almost 200 toys bought from third-party sellers on four online marketplaces in Europe did not comply with the strict EU toy safety regulations. The report – EU Toy Safety: The problem of …

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Pandemic “accelerates new forward-looking measures” among toy shops and manufacturers, says Spielwarenmesse

Almost ten per cent of brick and mortar toy retailers across Europe have created new online stores in the bid to outplay the global pandemic and continue to reach their customers throughout lockdown, according to the results of a new survey from Spielwarenmesse. The team behind Nuremberg’s Spielwarenmesse toy fair …

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Hasbro brings its toy and games recycling programme to the UK with TerraCycle

Hasbro has expanded its toy and games recycling programme to the UK in an extension of its partnership with TerraCycle, a leader in recycling hard-to-recycle waste through a nationwide programme spanning all of Hasbro’s toys and games. The new UK based programme will mean consumers can collect and drop-off their …

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