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Tag Archives: news

Changes at Indiegogo sees crowdfunding platform welcome new CEO

Changes are afoot at the crowdfunding platform Indiegogo where a new CEO has stepped in in the shape of the former Reddit man, Andy Yang. Yang takes over from the company’s outgoing CEO, David Mandelbrot.  The move takes place alongside several other employees said to be leaving the firm. Indiegogo …

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BeyBattle Burst sees surging demand in MENA as fans ready for 2019 Asia Championship

BeyBattle Burst has reinforced its position as one of the most popular action collectable toys for boys in the Asian market, following a season of strong sales and the success of another BeyBattle Burst Asia Championship. BetBattle Burst, the official trademark across MENA, is currently one of the region’s best …

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Disney Stores celebrate Aladdin UK release with Make-A-Wish partnership

Walt Disney Studios is celebrating the release of its live action adaptation of Aladdin in the UK and Europe with a Make-A-Wish collaboration to help deliver life-changing wishes for seriously ill children. Disney Stores across the UK and Europe are inviting guests to visit their local store on Saturday, May …

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Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firm’s unwavering position in the toy industry. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital arm’s global ambition …

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WildBrain appoints new director of strategy and innovation

The digital kids’ network WildBrain has appointed Elia Bouthors to the position of strategy and innovation director, effective immediately. In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the …

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BLE 2019 to celebrate the British and European animation industry

Brand Licensing Europe will be shining a spotlight on the British and European animation industry this year, with a special pavilion and keynote focusing on the vibrant sector. The BLE team is now inviting studios to come forward and take part in this year’s special showcase. “The animation industry in …

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Learning Resources celebrates 25 years of innovating educational play

Learning Resources, the company that started out on the living room floor in a house in King’s Lynn, is celebrating 25 years of business this year. The team marked the company’s anniversary with a local celebration in King’s Lynn, which included a ukulele band and a Punch and Judy show. …

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Mattel celebrates first female Grand Prix winner in fight against gender stereotyping

Mattel is once again looking to tackle the issue of gender stereotypes, this time by putting the power of its popular Matchbox brand in the hands of those least likely to play with them, girls. In both celebrating International Women’s History Month while hoping to break down gender stereotype barriers, …

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Jazwares named master toy partner for US YouTube star Blippi

Jazwares has been named the master toy partner for the popular YouTube star Blippi, charged with building a line around some of the online character’s most watched content and opening experiences. The new range will span collectable blind bags, figures, vehicles, play-sets, plush, novelties, musical instruments, bath toys and more. …

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Hot Wheels’ construction toy meets video game TechMods is on Indiegogo now

Mattel has turned its attention to the crowdfunding platform, Indiegogo to launch its new connected play offering, Hot Wheels TechMods Accelo GT. The latest in the firm’s endeavours to capture the connected play audience, the concept, launched under the Hot Wheels banner is recognised as the first buildable RC car …

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