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Tag Archives: news

BLE details its ‘most inclusive educational programme in 21 year history’

Brand Licensing Europe has billed the educational programme surrounding its 2019 event as its ‘most inclusive in its 21-year history,’ with a slate of presentations, interviews, demonstrations and panel discussions across the world of character, entertainment, brand, lifestyle, and art and design. BLE’s License Global Theatre will feature 25 sessions …

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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Moose Toys expands Fortnite Battle Royale collections with the Battle Bus

Building on the pop culture phenomenon of the hit video game franchise, Fortnite, Moose Toys is expanding its own licensed toy collection, with the arrival of the Fortnite Battle Bus. The Battle Bus is regarded as the most important vehicle in the game and the centre piece of Moose Toys’ …

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Jazwares prepares for UK launch of Nanables this month

Jazwares is readying for the UK launch of its new collectables line, Nanables, this month, scaling down one of the year’s biggest trends with a series of nano-sized characters. Each highly-detailed dwelling includes two unique Nanos with built-in hangouts; on a balcony, inside a doorway or other special places, unique …

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Playmobil commits to retailer support with Crumtons Toy Shop banner campaign

Playmobil has demonstrated further commitment to its 2019 advertising campaign to support retailers, this time with the sponsorship of three large banners displayed outside Crumtons Toy Shop in Bangor. The Northern Irish toy retailer will showcase the banners, each focusing on Playmobil: The Movie, ahead of the title’s cinematic release …

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Spin Master embraces International Owl Awareness Day for the launch of its newest toy line, Owleez

Spin Master is cooing over International Owl Awareness Day this year, using the annual event as the ‘perfect perch’ from which to launch its hotly anticipated toy line, Owleez. And of course, bird lovers will get the chance to tweet all about it when the toy firm hosts its own …

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Amazon unveils its top ten toys for Christmas 2019

Mattel’s Pictionary Air, John Adams’ Bank Attack Game, and Asmodee’s Harry Potter Dobble have been named among the family-favourites tipped to be Amazon’s best-sellers this Christmas. The online giant has released its own Top Ten Toys for Christmas this year, some 146 days out from the big event, with a …

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Bandai launches creative new AR ecosystem of play with Tori

The lid has been lifted and Bandai Namco has unveiled Tori, a new creative, augmented reality ecosystem of play that enables children to play interactively while encouraging individual creativity, collaboration and critical thinking. Tori leverages Bandai’s own patented Mirror Play technology, billed as a ‘perfect combination’ of augmented interaction powered …

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Spin Master named master toy partner for DreamWorks Animation’s pre-school series Gabby’s Dollhouse

Spin Master has been named the global master toy licensee for DreamWorks Animation’s new pre-school series Gabby’s Dollhouse. With an anticipated launch of 2021, Spin Master will bring the characters from the show to life through a new toy line that will include play-sets, figures, plush, games and puzzles. Gabby’s …

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BlogOn Toy Awards launches Toy Awards Demo Zone for 2019

The BlogOn Toy Awards is marking its third consecutive year with the launch of its own Toy Award demo zone, a move that according to the awards’ organisers ‘has been designed to meet the needs of its attendees and partner brands.’ The BlogOn Toy Awards Demo Zone will be hosted …

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