Tag Archives: news

Micro Scooters lands its first licensed partnership with Team GB as it rides Olympic buzz

The hit outdoor and wheeled toys brand, Micro Scooters has partnered with Team GB to launch an officially licensed range of Team GB Micro Scooters, now live on the Micro Scooters website. Developed under a partnership brokered by the UK licensing agency for Team GB, The Point. 1888, the new …

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Exploding Kittens bursts onto Nintendo Switch and marks launch of new tabletop title A Little Wordy

It’s been a busy week at the Exploding Kittens offices as the team behind the strategic tabletop card game makes a play for Nintendo Switch as well as marks the launch of its new tabletop word game, A Little Wordy. Recognised as a highly strategic, kitty-powered version of Russian roulette, …

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Brainstorm Toys teams supports primary school recycling campaign across Yorkshire

Brainstorm Toys has struck up a new partnership with the environmental consultancy Comply Direct to support a school recycling campaign taking place across seven primary schools in Yorkshire. Developed to highlight the challenges of Waste of Electrical and Electronic Equipment (WEEE Recycling) in the UK, the two-week project will see …

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LEGO recreates Pillars of Creation images captured by the Hubble Space Telescope

The LEGO Group has recreated images captured by the famous NASA/ESA Hubble Space Telescope in brick form and unveiled them in 160 LEGO stores across the globe as part of the Danish toy maker’s LEGO Go Beyond space campaign. The campaign kicked off last month with the launch of the …

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The Toy Trust details its Around the World in 80 Hours 2021 fundraising event

The Toy Trust has detailed its new fundraising initiative for 2021: Around the World in 80 Hours, an industry-wide attempt to cover 40,075 kilometres, akin to circumnavigating the globe. Kicking off at 9am on Friday, June 11th this year, the event will call on the toy industry to take part, …

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Mattel’s Matchbox brand aims to be 100 per cent eco-friendly with Drive Towards a Better Future campaign launch

Mattel has taken its commitment to sustainability into the die-cast vehicles space, with the launch of its Drive Toward a Better Future campaign to make all Matchbox cars, play-sets, and packaging from 100 per cent recycled, recyclable, or bio-based plastic. Featuring innovative electric vehicles and environments that model the real …

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Moose Toys lands master toy rights to the video game sensation Fall Guys

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more. Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout …

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Kangaru Toys paints partnership with the National Gallery for drawing, painting, and activity sets

Kangaru Toys has landed a new licensing partnership with The National Gallery to develop and launch a series of drawing, painting, and activity sets. Under the deal, the new range will be specially developed for the National Gallery, bringing together Kangaru’s expertise in the arts, crafts, and activity sector, and …

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Steamforged’s Sonic: The Card Game sees players race through buildable levels and dodge enemies

Steamforged Games has revealed more details on its upcoming, officially licensed tabletop title, Sonic: The Card Game, its new fast-paced, pick up and play game developed in partnership with SEGA. Aimed at Sonic fans aged six years old and upwards, the new game features colourful Sonic graphics and a racing …

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Playmobil supports the indie retail scene with new customer loyalty scheme

Playmobil has committed further to its support of independent retailers across the country with the launch of a new loyalty scheme in which customers can collect stickers with every brand purchase to exchange for a gift from the popular toy maker. The initiative is part of Playmobil’s ongoing commitment to …

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