ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …
Read More »Zuru Toys reveals plans to make all Five Surprise products from recycled plastics
Zuru Toys has revealed plans to make its two largest global brands under the Five Surprise banner – Mini Brands and Mini Toys – 100 per cent virgin plastic free. Its latest stride in the company’s ongoing mission for better sustainability measures and a reduction of its own carbon footprint …
Read More »Goliath acquires Ztringz and Magic Twisty makers Fun Promotion from Toi-Toys International
Goliath has acquired Fun Promotion, creator of Ztringz and Magic Twisty, from Toi-Toys International in its latest move to bolster its international brand portfolio. Fun Promotion has been creating innovative, novelty toys for kids of all ages since 1978 and is best known for the creation of Magic Twisty – …
Read More »NECA founder Joel Weinshanker takes direct leadership of Rubie’s global business
Costume company Rubies has released the details of a deal that will see the company’s co-owner and managing partner, and founder of NECA, Joel Weinshanker, take over the direct oversight of the entire worldwide Rubie’s business. In the new position, Weinshanker will look to harness the full power of over …
Read More »New York Toy Fair 2021 cancelled, The Toy Association confirms
The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …
Read More »Spring Fair 2021 cancelled and replaced with Spring Fair @ Home virtual event
Hyve Group has confirmed that Spring Fair 2021 is cancelled. In line with the latest UK Government restrictions on the reopening of business conferences and exhibition halls, the show’s organisers have announced that Spring Fair will not be taking place in 2021. The home and gift retail show traditionally takes …
Read More »London Toy Fair 2021 cancelled over Covid-19 restrictions
Toy Fair 2021 has been cancelled, the BTHA has confirmed in an update sent industry-wide today. Owing to the latest in government restrictions amid the ongoing coronavirus pandemic, the BTHA, in conversation with London Olympia, have made the decision to cancel the 2021 event. The industry body has stated that …
Read More »Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media
Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …
Read More »Mattel blends physical and digital play with Hot Wheels id launch
Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …
Read More »Asmodee takes over The Green Board Game Company in Searainbow acquisition
The firm also distributes toys and games to the Asian markets through its subsidiary Wisdom Warehouse. In 2015, Searainbow acquired one of the UK’s market leaders in educational games, The Green Board Game Company.
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