Tag Archives: News Flash

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

Hyve Group has confirmed that Spring Fair 2021 is cancelled. In line with the latest UK Government restrictions on the reopening of business conferences and exhibition halls, the show’s organisers have announced that Spring Fair will not be taking place in 2021. The home and gift retail show traditionally takes …

Toy Fair 2021 has been cancelled, the BTHA has confirmed in an update sent industry-wide today. Owing to the latest in government restrictions amid the ongoing coronavirus pandemic, the BTHA, in conversation with London Olympia, have made the decision to cancel the 2021 event. The industry body has stated that …

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …

The firm also distributes toys and games to the Asian markets through its subsidiary Wisdom Warehouse. In 2015, Searainbow acquired one of the UK’s market leaders in educational games, The Green Board Game Company.

3000 jobs are at risk as the retailer files for bankruptcy; but it intends to keep its chain of around 400 branches in the Netherlands and Belgium open for now.

The global toymaker has blamed the collapse of Toys R Us and the shifting retail landscape for it dip in 2018, but is primed for growth with new properties and launches for 2019

"Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."

Replacing Buckmaster in the role of managing director for the UK arm is Alex Green. Green has spent 20 years with company in varying roles, including ten years on the board of directors.