Tag Archives: News Flash

New York Toy Fair 2021 cancelled, The Toy Association confirms

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

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Spring Fair 2021 cancelled and replaced with Spring Fair @ Home virtual event

Hyve Group has confirmed that Spring Fair 2021 is cancelled. In line with the latest UK Government restrictions on the reopening of business conferences and exhibition halls, the show’s organisers have announced that Spring Fair will not be taking place in 2021. The home and gift retail show traditionally takes …

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London Toy Fair 2021 cancelled over Covid-19 restrictions

Toy Fair 2021 has been cancelled, the BTHA has confirmed in an update sent industry-wide today. Owing to the latest in government restrictions amid the ongoing coronavirus pandemic, the BTHA, in conversation with London Olympia, have made the decision to cancel the 2021 event. The industry body has stated that …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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Mattel blends physical and digital play with Hot Wheels id launch

Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …

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