Tag Archives: News Flash

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …

The firm also distributes toys and games to the Asian markets through its subsidiary Wisdom Warehouse. In 2015, Searainbow acquired one of the UK’s market leaders in educational games, The Green Board Game Company.

3000 jobs are at risk as the retailer files for bankruptcy; but it intends to keep its chain of around 400 branches in the Netherlands and Belgium open for now.

The global toymaker has blamed the collapse of Toys R Us and the shifting retail landscape for it dip in 2018, but is primed for growth with new properties and launches for 2019

"Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."

Replacing Buckmaster in the role of managing director for the UK arm is Alex Green. Green has spent 20 years with company in varying roles, including ten years on the board of directors.

After more than 20 years at the firm, working to build the business across the UK and international markets to its success today, Davies has decided to take on new challenges in her career.

The new agreement is expected to significantly step up Addo Play’s global trading footprint, now making Toys“R”Us Canada a pivotal part of the UK start-up’s growth plans.

“The group has acquired all of the UK stores of House of Fraser, the House of Fraser brand and all of the stock in the business,” it said.