ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Vivid’s new launch, Nestlings hit shelves last weekend, doing so in style with an exclusive VIP influencer event a Smyths’ ket Staples Corner store. The event saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch with special guests, hit YouTubers Ruby Rube and her …
Read More »Vivid details launch campaign for innovative Nestlings ‘birth-day’ next month
After what Vivid has called a ‘long gestation period’ in its wait to launch its innovative new Nestlings line, the toy maker has finally detailed its plans for the big event next month. To mark the toy line’s ‘birth-day,’ this September, Vivid will release curated YouTube content developed in partnership …
Read More »