Tag Archives: nerf

Hasbro teams with Roblox to launch new Nerf blasters and a Roblox Monopoly

Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform. In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which …

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Manchester’s Trafford Centre prepares for a £4.5m Nerf laser combat attraction

Plans have been put in place to launch the first official Nerf Action Experience attraction in Manchester’s Trafford Centre shopping destination through a partnership between Hasbro and Rocafella Leisure Group. The £4.5 million attraction will mark the first of its kind Britain, mirroring a similar attraction already open in Singapore …

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Hasbro’s NERF strikes social media campaign with Premier League’s Arsenal and Chelsea

Hasbro has secured a ‘media first’ collaboration between NERF and the Premier League football clubs, Arsenal and Chelsea in a new campaign to support the launch of its NERF Ultra One Blaster. The short-term content partnership has been devised, brokered and executed by MediaCom’s specialist Sports and Entertainment division and …

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Hasbro crosses live action and animation in new global digital series NERF House X

Hasbro is reaching NERF fans across the globe with the launch of the sequel to its popular NERF House digital series, NERF House X, bringing live action and animation together  in a new ‘change of direction’ for the online content. To develop the series, Hasbro has teamed with Superdigital to …

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Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Trends UK named official distributor of new NERF Bunkr battle zone range

Trends UK has been named the official distributor of the new NERF Bunkr range, a battle zone system aimed at taking NERF blaster action to the next level, under license of Hasbro. The NERF Bunkr features an array of innovative and unique NERF-branded inflatable obstacles, suitable for both indoor and …

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Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …

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Hasbro is stepping up brand licensing efforts in India for Nerf, My Little Pony and more

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Hasbro launches new NERF branded apparel and footwear with Super Heroic

Hasbro has struck a licensing agreement with Super Heroic Inc, a tactical play company, to launch a new line of NERF-branded kids’ clothing and footwear to the US market this summer. According to Hasbro’s general manager and SVP of entertainment and licensing, the move has been driven by Hasbro’s mission …

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