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Hasbro is stepping up brand licensing efforts in India for Nerf, My Little Pony and more

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Hasbro launches new NERF branded apparel and footwear with Super Heroic

Hasbro has struck a licensing agreement with Super Heroic Inc, a tactical play company, to launch a new line of NERF-branded kids’ clothing and footwear to the US market this summer. According to Hasbro’s general manager and SVP of entertainment and licensing, the move has been driven by Hasbro’s mission …

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